Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows?
Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement.
Today, we're going to talk about the intersection of marketing technology, user experience, and the surprising role of joy in driving productivity and innovation. A recent study by Sago and IVP Research Labs has revealed some fascinating insights into how modern platforms are transforming the daily lives of marketers, impacting everything from content creation to localization.
To help me discuss this topic, I'd like to welcome, Dominik Angerer, CEO and Co-Founder at Storyblok.
About Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full stack developer he founded Storyblok. He is also an active contributor to the open source community and one of the organizers of Scriptconf and Stahlstadt.js.
Dominik Angerer on LinkedIn: https://www.linkedin.com/in/dominikangerer/
Resources
Storyblok: https://www.storyblok.com
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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