In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. We explore the importance of understanding user needs and avoiding costly mistakes. The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. We also discuss the value of experimentation and disruption in large companies, emphasizing the need for a portfolio of experiments. Additionally, we touch upon the challenges of legacy systems and the importance of embracing disruption and focusing on the user. Overall, this episode provides valuable insights for B2B marketers looking to fuel business growth through user-centered design and innovation.
Popular Podcasts
1. Stuff You Missed in History Class
Join Holly and Tracy as they bring you the greatest and strangest Stuff You Missed In History Class in this podcast by iHeartRadio.
2. Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
3. Crime Junkie
If you can never get enough true crime... Congratulations, you’ve found your people.