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October 26, 2023 43 mins

In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. We explore the importance of understanding user needs and avoiding costly mistakes. The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. We also discuss the value of experimentation and disruption in large companies, emphasizing the need for a portfolio of experiments. Additionally, we touch upon the challenges of legacy systems and the importance of embracing disruption and focusing on the user. Overall, this episode provides valuable insights for B2B marketers looking to fuel business growth through user-centered design and innovation.

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