In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.
As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.
1. The Podium
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.