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January 4, 2024 61 mins

In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common \'value-first\' approach, advocating instead for deep human connections, which are fundamental in cold calling success.

Rich with anecdotes, Chris highlights the significant role of personal interaction in cold calling, not just for sales but also as a tool for gathering vital market intelligence. Joined by Jim Rembach, the discussion pivots to the critical importance of trust in cold calling, where B2B decisions are often made or broken, and maps the buyer\'s journey from initial apprehension to final commitment.

Discover why building trust in cold calling surpasses digital shortcuts and learn why genuine curiosity is a potent weapon in your sales arsenal. Tune in to episode 585 to absorb Chris Beall\'s transformative insights and command your B2B market through masterful cold calling. Don\'t miss this deep dive into the art of cold calling--listen to B2BDM today!

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