In this episode, we explore the potential TikTok ban and its impact on podcasters, drawing on my personal experience of being banned from TikTok at nearly 200,000 followers.
I share hard-learned lessons and actionable strategies for safeguarding your content, building a resilient audience, and leveraging social media effectively.
- Diversify Your Platforms: Don’t rely solely on one platform. Repurpose content across TikTok, Instagram, YouTube Shorts, and others to ensure your audience can find you, no matter what happens.
- 1. Own Your Assets: The only things you truly own are your podcast RSS feed, website, and email list. Use social media as a lead-generation tool to direct followers to these permanent assets.
- Lead Your Audience: Encourage followers to connect with you on multiple platforms and sign up for your email list or newsletter. This ensures you maintain access to your audience even if a platform goes offline.
- Social Media as a Funnel: Treat social platforms as top-of-the-funnel tools to drive engagement and downloads for your podcast, which can later attract sponsorships or other opportunities.
- Stay Prepared: Whether TikTok gets banned or not, always plan for the unexpected. Follow a content distribution strategy like the 60/20/20 or 25/25/25 rule to spread your efforts across platforms.
This episode also includes recommendations for navigating platform-specific algorithms and tips for creating a robust lead-generation strategy. For additional insights, check out Gary Vee’s Day Trading Attention, a must-read for optimizing social media and content strategy. No matter what happens, keep creating, keep sharing, and ensure your audience knows where to find you! Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast! ALL my consult calls are FREE! hookmediaproductions@gmail.com Software I Recommend : https://libsyn.com/ https://riverside.fm/ You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/
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