Unlocking Growth Mode Series #3 How Banks Are Failing Their Most Valuable Clients

While consumer digital banking has seen tremendous innovation, commercial and wealth management sectors often lag behind, creating frustration for some of banking's most valuable customers. We're joined on the Banking Transformed podcast by Alex Jimenez, Lead Principal Consultant at Backbase. Alex helps us understand the critical differences between consumer, small business, commercial, and wealth solutions – and why a one-size-fits-all approach fails in today's competitive landscape. He also explores the unique needs of the commercial and wealth segments, examining the performance gaps currently plaguing the industry. The message is clear – financial institutions can no longer afford to focus exclusively on consumer digital experiences while neglecting their commercial and wealth management clients.