Leveraged
Leveraged is the go-to podcast for fitness and wellness professionals who want to master the business side of their industry—the stuff your CPT definitely didn’t teach you. Hosted by Demi, a multi-six-figure business mentor and consultant, each episode unpacks one of your burning questions about what it really means to be an entrepreneur in the fitness, wellness, and service provider world. From business strategy and personal growth to the unfiltered realities of going from fit pro to CEO, we’re cutting through the noise and giving you the tools to build a thriving, sustainable business. No fluff, no BS—just actionable insights to help you leverage your expertise and scale with confidence.
Episodes
In this episode of Leveraged, Demi sits down with "The Fit Doula", Kaitlyn Wozniak, to chat all things business, perinatal training, and building a brand outside of the four walls of the gym that you're comfortable in. A big part of staying in the fitness industry as a career for the long-haul is developing skills that grow with your ideal client audience. In this episode, you'll learn about leveraging your own lived experiences to...
In this episode, Demi pulls back the curtain on what it really takes to build a business that actually lasts—resilience. No fluffy self-help jargon—just hard-earned lessons and battle-tested strategies from Demi’s own journey. She breaks down what resilience means for coaches who actually want to make money and impact, and she hands you practical tools...
In this episode of Leveraged, Demi introduces a refreshed podcast series focused on the gritty truths of building a fitness and wellness business. Demi, a business mentor and consultant, aims to demystify the entrepreneurial journey from FitPro to CEO.
The episode features a conversation with Kory, a Nashville-based videographer and photographer, who shares his experiences about starting out in a new city, the importance of relati...
In this episode of Leveraged, host Demi, a business mentor and consultant, shares actionable insights on how to elevate sales calls for fitness coaches. Demi recounts a real-life experience of listening to a sales call in a coffee shop, providing a detailed critique and actionable advice. Emphasizing the importance of empathy and genuine connection, Demi introduces the 'Discover More Than You Diagnose' methodology to better underst...
In this episode of BS: The Podcast, Demi links up with Linda Melone to discuss all things copy, content, and you can write in a way that increases your conversions. Let’s be real, your PT certification didn’t teach you how to be the best writer out there. But now, as an aspiring (or plateaued!) online coach, you’re ready to learn how to write for sales. You’re in the right place. Get ready to take notes on value props,...
In this episode of Becoming Savage, Demi is joined by gym marketing + personal branding expert Zach Colman, they discuss how to transition from corporate roles to entrepreneurial ventures, the importance of personal branding, and how authenticity and community drive business success. They also address overcoming fears of showing up online and the balance between personal identity and professional aspirations. Zach shar...
In this episode of Becoming Savage, host Demi is joined by Dr. Nick Tognetti, an accomplished pastor, doctor, author, and entrepreneur with a broad range of expertise in functional health practices. Together, they dive deep into the evolution and commercialization of peptides and GLPs in the fitness and medical industries. Dr. Tognetti shares his journey from personal health struggles to advocating a root cause approac...
In this episode of Becoming Savage, Demi is joined by guest Jill Harbuck as they discuss their coaching experiences, fitness industry trends, and the impact of COVID-19 on online coaching. The conversation delves into outdated fitness practices, unhealthy diet trends, and the importance of genuine lifestyle changes. They also tackle the ethical considerations and proper use of GLP-1 medications for weight management, e...
In this episode of Becoming Savage, Demi discusses the importance of integrating medical insights into fitness and nutritional coaching. Joined by Emily Murphy from Elevate Health and Hormones, they explore the benefits and nuances of GLP-1 medications, lab work, hormone replacement therapy, and peptides. The conversation offers practical advice on how coaches can navigate discussions on medical interventions with clie...
Dana Babbino joins Demi to discuss her business success as an online coach from her starting days (including some fumbles) and how she went from “just posting on IG” to 100k+ follower AND a six-figure business.
Listen, we get it. A lot of online instagrammers with 100k+ followers aren’t really making money. Tune in in hear how Dana manages “influencing” and COACHING … and everything in between.
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In this episode Demi invites Morgan Hoskins, an accomplished hybrid coach earning 6-figures, to share insights on personal growth, transitioning from in-person to online coaching, and the importance of establishing strong client relationships.
Both Demi and Morgan emphasize the significance of maintaining self-belief, discipline, and financial literacy in the pursuit of entrepreneurial success. The epis...
Welcome back to Becoming Savage! In this episode, Demi invites psychotherapist Brooke Irwin on to discuss the intersection of attachment styles and coaching. Brooke delves into her background, emphasizing her expertise in behaviorism and working with a variety of clients.
The conversation focuses on how attachment styles—secure, anxious, avoidant, and fearful—affect relationships in coaching. They explore...
In this episode of Becoming Savage, Demi provides 6 Standard Operating Procedures (SOPs) designed to help online fitness professionals reduce stress and increase efficiency. Demi shares practical advice on:
🧰handling 30-day client notices
🧰setting up cli...
JUMP SCARE, we’re getting personal. In this episode of BS, Demi opens up about her recent life changes.
Reflecting on her personal experiences, she discusses the concept of an identity matrix and how significant life changes, including loss and career shifts, have impacted her sense of self.
Demi emphasizes the importance of balancing various aspects of one's identity to maintain confidence ...
In this episode of Becoming Savage, Demi shares with you some of the biggest OH SHIT moments you’ll run into on your road to a successful online coaching business.
She discusses the red flags to watch out for when starting a DIY coaching business based on *extremely* personal experiences. Demi highlights the importance of having a predictable way to bring in sales, avoiding decisions based solely on emo...
In this episode of Becoming Savage, Demi discusses the importance and benefits of hybrid coaching.
She delves into how combining in-person training with online coaching can build a profitable and sustainable business model. Demi explains the 'four Rs'—Results, Refinement, Referrals, and Retention—that highlight the advantages of hybrid coaching.
Listeners are encouraged to rethink their appr...
This episode explores the impact of repetitive and generalized advice from fitness professionals on social media.
It emphasizes the importance of providing tangible and specific guidance rather than reiterating common phrases that may not resonate with everyone… you know, the shit that would make you go “viral” and impress other coaches (sorry not sorry for the call out). The discussion highlights the need...
In this episode of Becoming Savage, Demi shares her journey and expertise on scaling fitness coaching businesses through hybrid models. Demi discusses the importance of efficiency in utilizing time and presents two hybrid coaching offers designed to help fitness professionals transition from in-person training to online coaching.
Through examples, she emphasizes the significance of creating sustainable business models...
I fucking hated recording my podcast…
Until one thing clicked for me. And if you’re someone who has been throwing shit at the wall with your marketing and hoping it will stick, maybe this episode of my podcast will help you, too. It’s episode #85, meaning I’ve spent over 85 hours doing something I don’t like 🤯
I want you to listen to this if you th...
I invited my client Ashleigh on the podcast this week to celebrate our first 6mo working together. Some of you might recognize her or her name because she’s been CRUSHING it inside the alumni container for BSTCA.
She came to me after working with 2 other biz mentors and was ready for someone who was going to really hold her feet to the fire to get her sales process in order, build discipline, and grow her roster.
You should liste...
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