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March 17, 2025 24 mins

In an age of ever-improving technology, sometimes the best way to scale your business and build raving fans is to go back to the basics.

Bryan Durkin joins Paul on today's podcast and they dive into some super simple strategies that most companies neglect.

Bryan is the founder and CEO of MVP Team Pro and the author of Stuck On First, the 9 positions of a playoff ready business. He's going to share some of playbooks he's been using the help companies of all sizes scale to business they want, and not the one they have.

Some of the topics discussed today are:

  • Creating a strong referral network
  • Multi-channel marketing
  • The easiest way to improve your sales conversion rate
  • Using Giftology to increase your Customer Lifetime Value

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