044: Scaling Your Home Service Business without a Crazy Ad Spend with Michael James Johnson

Most companies (and businses owners) are so focused on getting more / new clients that we often forget about them once we have acquired them.

In today's interview with Michael James Johnson, we dig into some great, actionable strategies that you can implement immediately to attract more clients and keep them longer.

Michael Johnson is a veteran, entrepreneur, and HVAC industry leader who grew his Fayetteville, NC-based business into a seven-figure success. With over 20 years of experience, he now coaches home service companies on scaling, marketing, and sales. Known for his engaging insights and focus on customer experience, Michael empowers entrepreneurs to build thriving, community-focused businesses.

A few bullet points on our interview:

• Acquiring clients without spending money on ads.
• How to get back to filling up your dispatch board post-Covid.
• Why an email newsletter is so powerful.
• Constant text message marketing becomes white noise.
• How to actually determine what we should charge.
• Increasing your customer lifetime value without spending any more money.