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September 22, 2025 31 mins

In this episode of the Blue Collar Prosperity Podcast, Paul Maskill and Phil Risher, the owner of Phlash Consulting, discuss transformative marketing strategies for home service businesses. They explore the shift towards AI in marketing, the importance of creating valuable content, and how to build trust with customers through education.

Discover the secrets to successful customer acquisition in today's competitive market. In this video, we'll delve into the key elements that make effective customer acquisition strategies work, exploring the latest trends, techniques, and best practices. From understanding your target audience to leveraging data-driven insights, we'll cover it all. Whether you're a business owner, marketer, or entrepreneur, this video will provide you with valuable insights and actionable tips to help you acquire new customers and grow your business. Learn how to create a winning customer acquisition strategy that drives real results and stays ahead of the curve.

Paul and Phil discuss:

  • Why educating and building trust with customers is essential for conversion.
  • How email marketing can lead to significant sales opportunities.
  • How B2B partnerships can unlock new revenue streams.
  • Why data tracking is vital for understanding business performance.
  • How improving lead conversion can significantly boost revenue.

Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

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