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August 14, 2025 52 mins

Who truly holds the responsibility for your company culture? More importantly, does that person have the authority to shape and steer their development, or is it merely lip service?

 

To remain competitive and forge your own future, your organization will benefit from a clearly defined, actionable culture plan that everyone rallies around. Dedicating time and effort to outline and evaluate this plan is essential for fostering a culture that evolves year after year, enhancing your competitive edge in the process. It all begins with defining your core values.

 

In this episode of the BOLD Business Podcast, Jess Dewell welcomes Brett Hoogeveen, Co-Founder of BetterCulture, to discuss the often-overlooked 20% of culture, exploring what it encompasses and how to leverage it to outshine your competition. They also explore how to embody your core values to cultivate a lasting, growth-driven organizational culture.

 

You’ll discover who is best positioned to take ownership of your organization’s culture, gain two foundational questions to evaluate the strength of your engaged culture, and understand the significance of internal conversations for staying aligned with your plan.



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If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the “Growth Framework Reset” approach. This will help you to keep learning and growing while working strategically on your business.

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You can get in touch with Jess Dewell on TwitterLinkedIn or Red Direction website.

 

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