Derek Wallace is Co-founder of Kalamata's Kitchen, a multimedia platform that encourages children to explore the world through food. Inspired by an episode of Chef's Table, he creates a curious and compassionate generation of eaters by using food to introduce kids to new experiences and cultures. Derek has experience in marketing, branding, go-to-market strategies, enterprise sales, and community program development.
In this episode…
Every business starts with a vision, but creating a sustainable company requires executing your idea with a strategic plan and a compelling story. Although vision-oriented entrepreneurs may experience discouragement and rejection, true impact occurs if consumers resonate with the mission. How can you position your idea in front of your target audience?
After searching for an age-appropriate and engaging medium to share his love of food with his son, Derek Wallace created relatable characters around a pledge to encourage kids to experience diverse foods. Through multi-channel content creation that integrates his initial vision into every touch point, Derek can create an authentic brand with a loyal audience. You can engage your consumerbase by fostering unique experiences that encourage customers to participate in your ideas. When you focus on storytelling, your customers will share your legacy.
In today's episode of the Brand Alchemist Podcast, Derek Wallace, Co-founder of Kalamata's Kitchen, joins Taja Dockendorf to talk about his mission-focused brand. Derek explains how to execute a vision without going over budget, his personal growth as an entrepreneur, and his company's evolution from a book to animated content.
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