Brand Alchemist Podcast

Brand Alchemist Podcast

Brand Alchemist Podcast dives deep into what makes the world's most sought-after brands tick, trip, and triumph. Join Taja Dockendorf, Founder and Creative Director of the CPG branding, marketing, and launch agency, Pulp+Wire, as she interviews the top brand owners forging the path forward and making magic along the way.

Episodes

May 23, 2024 40 mins

Mike Schanbacher is Co-founder of Blobs, a candy company with clean ingredients and low sugar content. In his role, he spearheads Blob’s marketing and growth strategies, infusing the brand with the joy and nostalgia of childhood candy. With experience crafting digital marketing and growth strategies, Mike has held roles at numerous prominent companies, including Ogilvy, Partner Commerce, Quip, and USA Today. 

Nicholas Kheny is Co-f...

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Chitra Agrawal is the Founder of Brooklyn Dehli, an Indian-American condiments brand. She founded Brooklyn Dehli to bridge cultures by connecting consumers to authentic Indian flavors. Chitra is the author of the cookbook Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn. For over 15 years, she has taught and written about vegetarian food rooted in her Indian heritage.

In this episode…

People often launch ...

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April 4, 2024 33 mins

Gardar Stefansson is the CEO and Co-founder of GOOD GOOD, a CPG brand offering all-natural and low-calorie jams, butters, and spreads with no added sugar. In his role, Gardar oversees daily operations and establishes a cross-country network. After noticing most food options were high in sugar or contained artificial sweeteners, he founded the brand to offer tasty and nutritious alternatives. Before launching GOOD GOOD, Gardar co-fo...

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March 21, 2024 41 mins

Alex Sorenson is the Founder of Blank Slate Kitchen, which crafts internationally inspired sauces with all-natural, quality ingredients. The brand began as a side project before evolving into a successful venture sold nationwide and featured in major publications. As a New York Times-starred chef, Alex has worked in various fine-dining restaurants throughout New York City, France, Rwanda, and Borneo.

In this episode…

When ...

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February 29, 2024 46 mins

Ashley Nickelson is the Founder and CEO of B.T.R. Nation, which produces on-the-go, better-for-you snacks that reimagine typical vending machine food. B.T.R. Nation has tens of thousands of customers nationwide and is distributed in over 600 stores. After her parents were diagnosed with cancer, Ashley became their primary caretaker and spent years eating out of hospital vending machines and cafeterias. With a background in biochemi...

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February 8, 2024 36 mins

Jenna Liut is the Chief Commercial Officer and Co-founder of Kiddiwinks, a plant-based prebiotic milk for kids. As a marketing and business development specialist, she has experience in food and agriculture systems, storytelling, consumer behavior, and early-stage startup operations. Before Kiddiwinks, Jenna hosted the Eating Matters podcast and was the VP of Product at Ambrosia, a startup fighting food waste. 

In this episode…...

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December 21, 2023 44 mins

Derek Wallace is Co-founder of Kalamata’s Kitchen, a multimedia platform that encourages children to explore the world through food. Inspired by an episode of Chef’s Table, he creates a curious and compassionate generation of eaters by using food to introduce kids to new experiences and cultures. Derek has experience in marketing, branding, go-to-market strategies, enterprise sales, and community program development. 

In this e...

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December 7, 2023 38 mins

Chris Kirby is the Founder and President of Ithaca Hummus, the leading fresh-crafted hummus brand. After launching a lemon garlic hummus made with fresh ingredients, Ithaca became the fastest-growing hummus brand in America, sold at over 8,000 retailers nationwide including Wegmans, Whole Foods, Publix, and Sprouts. Chris started his career in the culinary industry as a professional chef. 

In this episode…

Fresh ingredient...

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November 16, 2023 50 mins

Nicole Cardone is the Co-founder and CEO of Fruitful Brands, the umbrella company of SorBabes and Fudgy Pop. SorBabes offers artisanal, flavor-dipped sorbet bars and Fudgy Pop produces rich, dairy-free fudge bars. After working as a financial analyst in the private financial sector, she created disruptive frozen food products focusing on flavor, quality, sustainability, and human and animal welfare.

Deborah Gorman is the Co-founder...

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November 2, 2023 42 mins

Daniel Del Coro is the Head of US Business Development at Secret Island Salmon and its parent company Salmones Austral, which specializes in sustainable seafood. With over 15 years of experience in the food business, he has partnered with award-winning chefs and worked in management, sales, branding, and marketing with startups, mid-market sustainable food brands, and nonprofit organizations like Slow Food New York City and New Ams...

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October 19, 2023 40 mins

Stefanie Garcia Turner is the Founder and CEO of TUYYO, a modern line of Hispanic food and beverages made with natural ingredients. With nearly two decades of experience in the natural products industry, she has helped hundreds of brands scale in various roles, including procurement, supplier business development, and sales and distribution management. As an advocate for good food systems, Stefanie has spoken at events like the USD...

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October 5, 2023 51 mins

Alison Cayne is the Founder of Haven’s Kitchen, which produces globally-inspired fresh-made sauces. After teaching home cooking for over two decades and owning a cooking school and cafe for eight years, she launched a line of fresh sauces in pouches. Alison is the author of the critically-acclaimed book The Haven’s Kitchen Cooking School and has contributed to publications such as the New York Post, Forbes, Architectural Digest, an...

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September 21, 2023 35 mins

Alison Evans and Chloe Bergson are the Co-founders of Sayso, a premium cocktail company offering tea bag cocktails. After meeting at Harvard Business School and bonding over their shared love of food and drink, Alison and Chloe noticed a lack of homemade cocktail options. They began experimenting with all-natural ingredients in tea bags and created delicious cocktails and mocktails. 

In this episode…

When it comes to the C...

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September 7, 2023 34 mins

Charlie Weisman is the Founder of Staff, which reimagines household items with bold colors, unique materials, and pleasing characters. After being stuck in a tiny New York City apartment during the pandemic, he founded Staff with the mission of bringing joy to the mundane. The disruptive launch of Staff’s first product — a plunger with a smiley face — pays homage to Charlie’s grandfather, who had a lifelong career as a plumber. Cha...

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August 17, 2023 26 mins

Saskia Sorrosa is the Founder and CEO of Fresh Bellies, which produces savory snacks focused on combating childhood obesity. By offering vegetables without added sugar and seasoning with Latin-inspired herbs and spices, Fresh Bellies helps shape nutritional preferences early to encourage healthier choices later in life. In 2019, the company debuted on Shark Tank season 10 and launched with GS Entrepreneur Cohort in 2021. Before fou...

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August 3, 2023 46 mins

Kaitlin Mogentale is the Founder and CEO of Pulp Pantry, an upcycled food brand transforming fruit and vegetable juice pulp into nutritious, convenient snacks. With a passion for sustainability, she founded Pulp Pantry to reduce food waste and promote a sustainable future. As a Shark Tank veteran, Kaitlin has been recognized as a next-generation leader by CSQ magazine and named Woman of Entrepreneurship by Comerica Bank.

In thi...

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July 13, 2023 48 mins

Adam Brown is the Founder and President of Sircle Media, a social media strategy firm. In his role, he works with CPG, beverage, and spirit brands to help them navigate social media strategies and execution. Adam is also an investor and advisor for several CPG brands including Actual Veggies, RIND Snacks, and Mezcla. With nearly 25 years of experience in digital marketing, he has held various positions on both the client and vendor...

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June 22, 2023 45 mins

Briana Warner is the CEO of Atlantic Sea Farms, which creates innovative products from sustainably-farmed sea greens. In 2022, the brand received the Fast Company Brands That Matter award. As CEO, Briana has forged a path for seaweed aquaculture by working with fishermen to grow and create national demand for kelp as a climate change adaptation strategy. She has received various awards, including the Eating Well Food Hero and SFA B...

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June 8, 2023 49 mins

Ashley Albert is the Founder of The Matzo Project, an artisanal cracker company manufacturing traditional Jewish snacks. As the 10th-best female shuffleboard player in the world, she is also the Founder of The Royal Palms Shuffleboard Club, where she has introduced hundreds of thousands of new shuffleboard players to the 100-year-old game. Ashley is a 25-year veteran of the New York City voiceover industry.

In this episode…

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May 25, 2023 49 mins

Sarah Wallace is the Founder and CEO of The Good Bean, a female-owned business making tasty and nutritious bean protein snacks. Through the acquisition of Beanitos chips, The Good Bean has become one of the largest bean-based brands in the country. Born and raised in India, Sarah is passionate about the diversity of food, culture, and sustainable agriculture. She is also a Founding Member of (Included) CPG, which advances diverse r...

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