Alison Evans and Chloe Bergson are the Co-founders of Sayso, a premium cocktail company offering tea bag cocktails. After meeting at Harvard Business School and bonding over their shared love of food and drink, Alison and Chloe noticed a lack of homemade cocktail options. They began experimenting with all-natural ingredients in tea bags and created delicious cocktails and mocktails.
In this episode…
When it comes to the CPG beverage space, consumers are always looking for authentic and easily accessible alcoholic or mock drinks. With so many options on the market, how can you innovate to meet evolving demands and reach new audiences?
After creating a cocktail mix in tea bags, business partners Chloe Bergson and Alison Evans knew they wanted to position the product as an innovation in the drink mixer space. But consumers began using the product as a mock tea, so Alison and Chloe refined their messaging and designs to eliminate confusion and convey the item as a versatile drink for everyone. They encourage other spirit and drink brands to identify market demand and release multiple item variations to evaluate product-market fit.
In this Brand Alchemist Podcast episode, Taja Dockendorf welcomes Alison Evans and Chloe Bergson, Co-founders of Sayso, who share their experiences testing, learning, and innovating in the spirit industry. Together, they discuss Sayso’s product line evolution and how they navigated the difficulties of positioning the brand on retail shelves.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!