Creating Content for Humans and the Machine

Creating content is already hard. You’re writing for strangers on social media, potential clients you don’t know yet, and the clients you already have.

And now there’s a new audience in the room…the machine. AI tools read everything you post, from captions to transcripts, and use it to decide if your name gets chosen or skipped.

In this episode of the Branding Momentum podcast, I’m breaking down how to create content that works for both humans and AI at the same time.

Here’s what we cover:

✦ The two audiences your content now needs to serve.
✦ Formats that AI loves and humans actually enjoy like Q&A posts, step by steps, and personal stories.
✦ Why your experiences and client stories are the advantage machines can’t copy.
✦ Small changes that make your content more discoverable like answering real questions, structuring for clarity, and repurposing one idea into multiple formats

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