Hooks That Stop, Engage, and Attract

If no one’s stopping to read your content, your hooks aren’t doing their job. The good news? We can fix that.

 

In this episode, I’m sharing how to write hooks that grab attention and make potential clients actually want to learn more.

 

✦ The secret to crafting hooks that boost visibility and attract the right people.

✦ Why your social media, website, and emails aren’t landing—and how to change that.

✦ Simple ways to make your messaging stand out in a crowded market.

 

Want to make your hooks work harder for you? Download my free Hooks & CTAs Guide here: https://veronicadipolo.mykajabi.com/hooks.

 

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Episode Transcript

(00:00):
Think about the last time a headline made you stop. Maybe it was a bold magazine cover at the checkout line or a news article that pulled you in with a few words. Print media has been hooking readers for decades. With powerful headlines that may you pause and pay attention. Now think about your own content, your website, your emails, your social posts.

(00:01):
They're making people stop and want to know more. Because here's the truth. It doesn't matter how amazing your offer is. If no one is paying attention in 2025, attention is everything. Your hooks needs to stop potential clients and their tracks. And your calls to actions need to guide them towards taking action.
Today, I'm going to show you how to make that happen with a specific actionable ways to craft hooks that grab attention and calls to actions that work. that convert. Let's go for it. Hey, I'm Veronica De Polo. And with more than 15 years being a marketing strategist, are you ready for actionable bite sized episodes about business advice on marketing, branding, and messaging to take your business to the next level?
If you're a service business owner, we'll show you how to attract qualified leads. On social media and beyond will reveal the art of showcasing your brand effectively. It will uncover the best strategies to hook your audience. So they keep coming for more, say goodbye to outdated marketing strategies and embrace the power of change.
Welcome to the Branding Momentum podcast.
Let's clear something up. Your website, your social media, and your emails are tools. They aren't your marketing. Marketing is how you communicate the value of what you do. Your hooks Hooks aren't about getting likes or filling up your feed. They're about gaining visibility, reaching potential clients who need what you offer, but don't know yet.
Actually they don't know you yet. The moment you realize that hooks are designed to spark curiosity and driven action, not for validation, they're It is the moment everything will change. And let's dive into that, how you can make those hooks and calls to action smarter in 2025. Okay. So the first thing we're going to talk about is how to steal from print media to headlines that actually hook.
So print media has been perfecting this forever, magazines and newspapers, craft headlines that make you want to stop. They tease just enough to make you curious, but not hold back enough to make you read on. So here's an example. Okay. Cool. Before you would say something improve your business website, right?
What if we changed it a little bit and we say your website is driving clients away? Here's how to fix it. It sounds completely different and the second one What it does is that it stings a little bit, right? That's the point. It makes you want to stop and want to know a little bit more what's really all about.
So for your website, let's think about, don't say professional photography services, say your brand is serves photos that actually sell. Let's make it happen sounds more relatable and you know that you can actually deliver that now Let's say for social media you have something like and let's not post this.
Okay now offering coaching services Maybe try to find a way to say it like Struggling to turn leads into clients. Let's change that or let's make it work. Let's talk about it. Let me explain to you a little bit more below, maybe for emails, you shouldn't say something like monthly newsletter. Why would you say something like that?
Maybe let's try to rewrite it into something like the one mistake that is costing you clients and how to fix it. It sounds more intriguing. It sounds more cool. It sounds more relatable to somebody that wants to see it. Definitely going to open that email. That's for sure. So hooks should feel like you're, you know, you're finishing your potential client's thoughts and they can't help but just keep reading.
And that is the entire point. Number two should be something about Visibility over vanities and how we can actually shift the focus. Now let's talk about the mindset for a moment. I know most service based business owners are to focus on likes and views and followers, and believe me, I am one of those as well, but let's be honest.
Likes aren't going to grow your business. Visibility will actually do that for you and how you can actually try to shift your mindset instead of thinking, how can I get more likes? Ask yourself, how can I get more people to see how I solve their problems? When you focus on solving. The real problems entertaining with purpose, you know, and you are empowering with clear messaging, your hooks will naturally get more attention.
People notice what's different, what is unique and different actually stands. out all the time. So let's think about this in a way of, okay, on social media, stop posting just to, you know, to check the box that I'm like, yeah, I just posted. I'm, you know, I'm going to check it. Start posting to solve a problem or inspire an action from your ideal potential clients on your website or on your homepage.
You shouldn't introduce yourself It should tell your potential clients how their life or their business gets better because of you. Right? So in your emails, your subject lines should create curiosity. Your content should solve one specific problem. Are you going to actually tell them how they're going to solve that?
If Inside of that email. So instead of saying, here's how I help my clients grow. It's pretty vague, right? Why not say something like why your business isn't growing and what to do about it? Someone isn't about you is actually about them. So it makes them want to. Actually read a little bit more on what you're actually saying Quick question.
Do you feel like marketing your business takes way too much time like between creating content and figuring out What to say and actually running your business something's always falling through the cracks Well, i've got you covered I've created three bundles designed to take the guesswork You out of your marketing.
These aren't just, you know, random templates. They're tools. Scratch that. They're strategies to help you get organized, attract potential clients, and actually feel in control of your business. Whether you're focused on Instagram, email marketing, or creating offers that sell, there's a bundle for you. Think of them as your business BFFs.
Always ready when you need them. No overthinking required. So head to the description now to check them out, grab what you need and start the year of right. You've got this my friend. Now number three is to tap into the pain and the curiosity without being pushy. And people are driven by two things, solving problems and satisfying curiosity.
Your hooks need to tap into one of these. Okay, pain driven hooks and curiosity driven hooks. So pain driven hooks are losing clients because your process is messy. Let's fix that. If your inbox is full, but your calendar isn't, here's why. Those are really painful. Hugs, right? Now the curiosity ones could be something like this, the 10 minute change that brought me to five new clients this month, why your marketing isn't working and how to fix it today.
Notice that these are specific and focus on what they need, not what you do. You know, you see that is the actual difference between these two. So let me give you a little pro tip here. Never give the full answer. In your hook give them a reason to keep on reading and clicking and opening Okay, if hooks feel a little bit overwhelming, don't worry You know, I got you download my freebie hooks and calls to action that actually do convert it is packed with ready to use Examples and strategies that will help you stop scrolling and start attracting clients so Grab it below the description.

(00:22):
The link is right there in the show notes. And that is all from me today. Your hooks, really your hooks aren't about lights. They're about helping the people who need you the most to notice you. That is really it. When you focus on solving problems and entertaining the purpose and communicating it clearly.
Your hooks will do exactly what they're supposed to do. So I'll see you same time, same place next week. Bye bye.