The Brands On Brands Podcast

Today's episode is a little different.

Instead of a traditional interview or solo breakdown, I'm sharing the audio from a recent keynote I delivered called "Leading in the Age of AI: How Leaders Stand Out Today."

AI is changing how work gets done—but more importantly, it's changing how leader...

Ever feel like someone is talking… and just won't stop? Or worse—have you ever caught yourself doing it?

In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging.

Based on real-world conversations at meetings, conferen...

How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up

We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event.

00:31 Why Events Feel Awkward

01:04 Three Phase Framework 

01:43 Pre Event Research

03:06 Reach Out Beforehand

05:25 During Event Strategy

10:07 After Event Follo...

Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator.

First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and demonstrate thought leadership rather than relying on AI-generated posts.

Second, join a local industry group or association to build relationsh...

Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow.

Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including:

• Services (coaching, consulting, freelancing, agencies, audits, VIP days)
• Products (digital courses, templates, guides, physical books/journals/merch, and AI-enabled software/apps)
• Ads (sponsors...

Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone.

We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore dis...

How to Name Your Online Channels: Handles, Domains, and Brand Consistency.

The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites.

00:00 Naming Your Online Brand

01:09 Claim Handles and Domains

03:01 Show Names and Searchability

04:21 Generic Plus Unique Words

06:12 Different Names for Different Places

 08:19 Marketing Beats Clev...

Shawn David Nelson didn't just build a furniture company — he built a brand.

In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company.

We cover:

• How Shawn turned a gia...

In today's episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others.

Key takeaways include understanding that people decide how they feel before they decide what they think, and that initial interactions should prioritize making others feel at ease.

00:00 Intr...

Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham.

In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat.

From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham...

10-Day Visibility Sprint: Fast-Track Your Personal Brand.

In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint.

Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this g...

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong.

In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement.

He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful co...

Building a Coaching Framework to Transform Your Personal Brand.

In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact.

He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and...

If I had to rebuild my personal brand from zero today, this is exactly what I'd do.

In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it.

This isn't about platforms, hacks, ...

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl.

In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods.

This engaging co...

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time.

By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three...

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto.

In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections.

Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build ...

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online.

If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn:

🔥 Why AI didn't just automate marketing — it democratized...

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.

She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, i...