Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.
He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.
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