CBA unpacks revived broker commitment

In this episode of Broker Daily Uncut, host Phillip Tarrant is joined by CBA’s general manager of third-party, Baber Zaka, to discuss the how the major is overcoming perceptions and reinforcing a strong commitment to the broker channel.

The conversation delved into an admitted lack of transparency with brokers. Zaka understands the broker proposition is a crucial component of the loan market and CBA is continuing to invest effort into the channel.

CBA wants to be dominant in proprietary, digital, and broker-originated loans. Zaka said that while the investment in these other channels will continue, so too will the broker proposition.

Now, the major is working to rebuild trust and transparency with brokers. Through visibility and engagement, Zaka said there is a big push to connect with its broker partners.