She built a 1.2M business from doing one thing that grew her audience and her business.
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up.
From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor” framework, and keeping it real about the emotional side of money.
If you're ready to grow your platform and your wealth without burning out, this episode is your guide.
In This Episode, You’ll Learn:
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How Chloe grew a million-dollar business from coaching to scalable digital products
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Why content quantity matters more than perfection when you're just starting
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The mindset shifts that helped her finally go all in on Instagram
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How to set boundaries between client work and long-term business growth
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What generational wealth really looks like—and why financial education is key
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The hard lessons Chloe wouldn’t repeat (and what she’d do differently now)
Key Takeaways:
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Pick one platform and master it. Spreading yourself too thin kills momentum.
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Start with quantity. You can’t find your “special sauce” until you’ve created a lot.
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Consistency > Perfection. Find a rhythm you can realistically stick with.
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Repurpose smartly. Test content on TikTok, then bring winners to IG.
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Protect your energy. One-on-one coaching can be powerful—but draining. Plan for scale.
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