What Mindset Shifts We Need to Build Financial Independence?

How do you create consistent financial growth when the world around you wasn’t designed for your success?

In this solo episode of The Brown Way to Money Podcast, Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence.

Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working.

From ditching perfectionism and ego, to fully stepping into your power, this episode is your reminder that your mindset is your most valuable asset on the path to financial freedom.

In This Episode, You’ll Learn:

• The three mindset shifts high-earning women of color entrepreneurs have in common

• Why staying curious is one of your most underrated business growth strategies

• How your toddler (yes, really) can teach you how to approach business with fresh eyes

• What happens when we truly believe good things happen when WOC have more money

• How to stop playing small and start inserting yourself into the conversation

• Why “being the message” is just as powerful as having the strategy

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Key Takeaways:

• Adopt the “I Don’t Know Everything” Mindset: Approach every room, course, or conversation with curiosity—there’s always something new to learn.

• Only Good Things Happen When WOC Have More Money: Make this your core belief and build from that empowered place.

• Insert Yourself Into the Conversation: You belong in every room. Stop waiting for permission. Start showing up like you are already the message.

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Important Links:

• Visit The Brown Way to Money – www.brownwaytomoney.com

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