EP 482: How extraordinary thinking leads to extraordinary agency growth with Tori Boats

Agency growth and biz dev can feel like an uphill battle when we’re already so tired, overworked, and burnt out. But it doesn’t have to be hard or add anything extra on our already full to-do lists. In fact, it shouldn’t be difficult at all. 

Tori Boats joined me this week to help close out the year on a high note and show us that setting our agencies up for exponential growth in 2025 doesn’t have to be tough — and it can even be fun. 

If you’re feeling that end of the year slump, this episode should inspire you to rediscover that creative spark that motivated you to start an agency in the first place. No worrying about what’s profitable or competitive — just pure creative and visionary ideations that will give you the fresh thinking you need to start off 2025 on the right foot. 

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

In This Episode:

• What gets in the way of the spark of agency ownership

• Getting into an innovative and creative headspace

• Translating a creative spark into sustainable agency growth

• Centering your clients’ needs instead of yourself or the agency

• Challenge yourself to come up with silly, unrealistic ideas

• Infusing energy, excitement, excitement, and visionary ideas to agency employees

• Having a vision is the key to getting unstuck

• The 5 mistakes agency owners make that keep us stuck