Get More Clients Using Your Google My Business Profile w/ James Donovan

Roger Knecht and Nine-Two Media founder James Donovan discuss powerful marketing strategies for accounting firms, from optimizing online visibility with SEO and Google Business Profiles to positioning yourself as an authority, on the latest episode of Building the Premier Accounting Firm. Join us to learn practical steps to attract clients, improve sales conversations, and scale your business beyond referrals, all while maintaining a flexible lifestyle.

In This Episode:

00:00 Welcome and Guest Introduction
02:08 The Importance of Writing a Book
04:53 Transitioning to Outsourced Marketing
07:07 Unlocking SEO for Your Firm
11:10 Leveraging Google Business Listings
14:47 Consistency of Information
17:46 Local Service Ads and Content
21:46 Positioning as an Authority
27:27 Leveraging LinkedIn for Growth
30:10 Marketing and Sales Struggles
33:04 Value of Mastermind Groups
36:40 Living and Working Remotely
38:41 Key Takeaways and Final Advice
43:20 Outro and Resources

Key Takeaways:

• Establish authority and increase trust by publishing a book and consistently providing valuable content.

• Optimize your online presence with Search Engine Optimization (SEO) and a complete Google Business Profile to be found by prospective clients.

• Leverage Local Service Ads for highly qualified, pay-per-call leads, especially in less competitive accounting markets.

• Refine your sales approach by asking discovery questions, focusing on client outcomes rather than technical processes.

• Join a mastermind group to gain mentorship, avoid common business pitfalls, and contribute to a supportive community.

Featured Quotes:

• "If this is how good their free stuff is, what is their paid stuff going to look like?" — James Donovan

• "You want to speak of the what's and the whys and have them pay you for the how." — Roger Knecht

• "You get to determine the narrative of your message." — James Donovan

Behind the Story:

This episode delves into the practical side of marketing for accounting firms, moving beyond the traditional reliance on referrals. Donovan, an expert in helping accountants attract their ideal clients, shares insights from his newly published book, "Book Solid." 

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here.

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Our offer is as follows: Helping firms offering Fractional CFO/Tax Plans generate exclusive leads & qualify those leads for quality appointments. We charge a flat fee of $2k/m, and conservatively generate 8-12 leads per account on a monthly basis. 

 

https://ninetwomedia.com/linkedinagreement-2108

 

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