Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.
In this episode, I break down exactly what’s changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:
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A liquidation project I’m running for a wholesale client
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Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped
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And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project
Plus, I explain how Amazon’s new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.
Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?
👉 Get a free brand audit at www.weavos.io
Or DM me “audit” on Instagram or LinkedIn, and I’ll personally get you pointed in the right direction.
All my resources can be found here: www.andyisom.com
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