#435 - Amazon Is Less Competitive Than Four Years Ago with Ben Donovan

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.

 

In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.

 

Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago

 

Fewer sellers are launching. Review abuse is down. Launch hacks don’t work like they used to. And that’s a good thing for brand owners willing to play the long game.

 

Micro-guest Ben Donovan joins to share what he’s seeing on the ground—and why this shift actually makes 2025 one of the best times to build on Amazon.

 

Whether you’re scaling or just starting, this episode will help you see the real opportunity behind the noise.

 

All my resources to help you: www.andyisom.com