Business Growth Lab

Business Growth Lab

Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out. Share your takeaways and questions on IG with @thesamriley and @leonflitton

Episodes

July 14, 2025 36 mins

When everything crashes, when the money’s gone, confidence is shaken, and self-doubt creeps in, how do you choose to rise instead of retreat? 

In this episode Samantha is joined by Anmol Singh as he shares how blowing his entire trading account at 18 became the catalyst for building a business, a brand, and a mental framework that now helps entrepreneurs and traders across the globe make better, faster, smarter decisions. 

...

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What if your biggest business problem isn’t strategy or sales, but the very model you’ve built it on?

In this episode, we reveal the hidden trap keeping coaches and consultants overbooked, underpaid, and stuck, and how to break free fast.

We’re breaking down the three core business models that determine whether you scale sustainably or stay stuck in survival mode. You’ll discover how to pinpoint the model you’re operating in and whet...

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If your retreat doesn’t transform lives or your income… What's it really doing?

Feel good moments aren’t enough. It’s time to create retreats that shift energy and sell.

If you’ve ever dreamt of running transformational retreats that aren’t just beautiful but actually shift people into transformation, this one’s for you. Samantha is joined by Darla LeDoux to unpack the behind-the-scenes of creating retreats that crack open clarity, d...

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If you're still answering client emails at midnight or jumping in to fix things your team should be handling, this episode is your wake-up call.

In this episode, Samantha and Leon unpack why delegation can often fall flat, and the mindset and systems shifts that will free you to lead like a CEO. You’ll discover how to close the trust gap, why SOPs are the secret to scaling, and how to empower your team to think like owners, not orde...

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Clients dropping off halfway through your program?

It’s not always your clients. Hidden cracks in your delivery could be quietly eroding retention and revenue.

In this episode, Samantha sits down with Filip Sardi and they dive into the avoidable mistakes coaches make that silently kill retention, results, and revenue. They work through the crucial moments after a client says yes and the part no one talks about but where everything ei...

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You didn’t start your business to be the most overworked employee on the team.

In this episode, Leon and Samantha cut through the noise and dissect what keeps business owners trapped in operator mode. Think long hours, empty days, and a hamster-wheel effect with zero ROI. 

They unpack the mindset, the mechanics, and the proven roadmap to shift into true CEO mode where you’re working on your business, leveraging your team, automa...

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You don’t need a new funnel, you need a positioning strategy that makes you impossible to ignore.

In today’s episode, Sean Douglas shares his insights on how to build undeniable authority in an oversaturated market. From creating unique categories to developing strategic content that speaks directly to the pain points of your ideal audience, Sean reveals what it takes to truly stand out. 

Forget about competing for attention. It...

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Ever feel suffocated by the very business you dreamed of building? This isn’t a sign that it needs to be burned down. There might just be something else going on.

In this episode, Samantha and Leon crack open the very real, and very messy, middle phase of business growth.  When your calendar’s full, your energy’s tanking, and your dreams are still bigger than your bandwidth.

This conversation offers a tactical and mindset-rich r...

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Messaging that converts doesn’t follow the rules. It rewrites them.

In this episode, Samantha Riley chats with Kathryn Thompson as she unpacks the myths around "good messaging" and lays out what it really takes to connect, convert, and communicate like a human being. 

We go deep on why cookie-cutter content is killing your brand, how to escape bro marketing for good, and the surprisingly strategic power of showing your messy mid...

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Your story isn’t about you, and that’s exactly why it works.

In this episode, we’re diving into the storytelling shift that transforms sales conversations from awkward stumbles to soul-aligned yeses. Samantha and Kris Jones unpack the difference between a pretty website and one that actually works, and why your story doesn’t need a breakdown-and-breakthrough arc to matter. 

You’ll learn how to stop trying to be the hero of your ...

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Think you need a big team to build a 7-figure business?

In this episode, Samantha and Leon break down how to scale smarter with fewer people, fewer headaches, and a lot more freedom.


They dive into how you can build a highly profitable business without managing a bloated team that takes up all your time. If you’ve been thinking you need to scale up your headcount to scale up your revenue, think again.


They also discuss what sc...

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You’re not stuck. You’re in your own way.

Most business owners don’t fail because they lack talent. They fail because they never learned how to stop being the bottleneck. If you’re stuck juggling roles, struggling to delegate, or secretly terrified of letting go, this conversation is your turning point.


This isn’t a time issue. It’s a leadership evolution issue.


In this episode, Samantha Riley sits down with business strategis...

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May 21, 2025 33 mins

There’s a lot of noise telling you to just make your brand look good.

You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more t...

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Most coaches aren’t invisible because they lack talent and skills. They’re invisible because they’re trying to fit in.

In this episode, brand consultant and author Sapna Pieroux joins Samantha to explore why so many coaches and consultants hold back from putting themselves out there, and why “self-promotion” feels so uncomfortable.

Whether you’re struggling to post at all or feel like your content isn’t landing, this conversation wil...

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You’ve probably heard it before: “You need to build a platform to grow your business.” 

But most people misunderstand what that really means. It’s not just a podcast or a social feed, it’s an aligned ecosystem that works together to grow your business without draining your energy.

Too often, “platform” gets mistaken for social media followers. But real influence isn’t built on rented land. In this episode, Samantha and Leon brea...

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What’s the difference between chasing attention and building real authority? 

Today, I’m joined by Marc Mawhinney, and we’re unpacking what it actually takes to build a platform that grows your business without burning you out. 

If you’ve ever felt like you’re throwing spaghetti at the wall with your content, this episode will feel like a deep breath of fresh, strategic air.


We’ll get into why your email list matters mor...

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What do you do when everything looks like it's working, but deep down something feels a little off?

In this episode Samantha and Leon peel back the curtain on why they’ve rebranded the podcast again, and what this shift to Business Growth Lab really means for business owners, coaches, and visionary leaders navigating a fast-evolving world. 

With ten years of podcasting experience and over three decades of business growth behind ...

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Your cash flow isn't just about paying the bills. It's the fuel for building the life, the business, and the impact you've always wanted.

Today’s conversation with Chris Miles will shift everything you thought you knew about financial freedom. We’re not talking about stuffing your retirement account until you’re 70 and you can finally retire. We’re talking about creating cash flow NOW, while you're building your business, so you can...

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The money you want, the clients you dream of, the impact you’re here to make…  It all starts by believing you’re worth it. And you are. 

In this moment, Samantha and Tim pull back the curtain on the silent beliefs that mess with your pricing, your growth, and your bank account. If you’ve ever caught yourself doubting your own value, this is the gut-punch and pep talk you didn’t know you needed.


You’re not bad with money...

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If sales leave you doubting yourself, second-guessing your words, or feeling like you’re putting on a performance, you’re not alone. But it doesn’t have to be that way.

In this episode with Jim Padilla, we unpack the exact shifts that turn awkward, hesitant conversations into confident, clear, and aligned sales that actually feel good for everyone involved.

We cover the psychology of objections, why sales scripts are usually a band-a...

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