Business Growth Lab

Business Growth Lab

Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out. Share your takeaways and questions on IG with @thesamriley and @leonflitton

Episodes

September 1, 2025 26 mins

Posting every day but still hearing crickets? It’s not your strategy. It’s your brand.

In this episode, we unpack why a crowded market doesn’t mean it’s oversaturated. It just means you’re not standing out. 

Samantha and Leon unpack what’s really getting in the way of your growth, and it’s not a lack of effort. It’s the missing pieces of clarity, consistency, and connection in your brand. They break down what a personal brand tr...

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You don’t need more clients. You need the right clients who stay, grow and thrive with you for years. That’s the power of a real mastermind.

In this episode, Jay Fairbrother shares what separates a mastermind that creates deep transformation from the ones that quietly fall apart. We explore how to structure masterminds that keep clients engaged long-term, why confidentiality is non-negotiable, and how to curate the right people so y...

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If your schedule’s packed and your business growth has stalled, something needs to change if you want different results.

In this episode of Business Growth Lab, Samantha Riley breaks down the patterns that keep coaches spinning their wheels. She shares how to stop giving your best time and energy to low-value tasks, how to set boundaries that protect your focus, and how to structure your calendar so it actually supports your goals.

T...

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Did you know most rebrands actually weaken your authority because they’re fixing the part of your business that wasn’t broken in the first place? Let’s pull back the curtain on what actually builds a powerful brand, and why most entrepreneurs are chasing the wrong kind of visibility.

In this episode, brand strategist Beatrice Gutknecht dismantles some of the most common branding myths coaches and consultants are still holding onto, ...

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What if the business you built isn’t who you are anymore? Here’s how to evolve without losing everything.

Samantha sits down with Martine Cohen to talk about self-leadership, inner alignment, and the invisible layers that hold coaches and consultants back from their next evolution. 

They dive straight into the messy middle, where success doesn’t always feel like success, and identity gets tangled up with the business you’ve buil...

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Most coaches think generosity builds trust. But what if all your free content is actually training your audience not to buy from you?

In this episode, Samantha talks to Lucas Lee-Tyson about why giving away your best stuff is backfiring, and how a simple, low-ticket paid masterclass can flip the power dynamic, build real trust, and reignite sales in a market that’s gotten skeptical, burnt out, and flooded with AI-generated advice.

Th...

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If being “on” all the time was the answer, you’d already feel successful, so why are you still exhausted?

Too many experts and business owners still believe they need to be "on" all the time. Truthfully, real success is built through aligned action, strategic systems, and intentional energy management.

In this episode, Samantha Riley and Leon Flitton unpack the myth that being "on" 24/7 is the price of building a thriving business. B...

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When everything crashes, when the money’s gone, confidence is shaken, and self-doubt creeps in, how do you choose to rise instead of retreat? 

In this episode Samantha is joined by Anmol Singh as he shares how blowing his entire trading account at 18 became the catalyst for building a business, a brand, and a mental framework that now helps entrepreneurs and traders across the globe make better, faster, smarter decisions. 

...

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What if your biggest business problem isn’t strategy or sales, but the very model you’ve built it on?

In this episode, we reveal the hidden trap keeping coaches and consultants overbooked, underpaid, and stuck, and how to break free fast.

We’re breaking down the three core business models that determine whether you scale sustainably or stay stuck in survival mode. You’ll discover how to pinpoint the model you’re operating in and whet...

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If your retreat doesn’t transform lives or your income… What's it really doing?

Feel good moments aren’t enough. It’s time to create retreats that shift energy and sell.

If you’ve ever dreamt of running transformational retreats that aren’t just beautiful but actually shift people into transformation, this one’s for you. Samantha is joined by Darla LeDoux to unpack the behind-the-scenes of creating retreats that crack open clarity, d...

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If you're still answering client emails at midnight or jumping in to fix things your team should be handling, this episode is your wake-up call.

In this episode, Samantha and Leon unpack why delegation can often fall flat, and the mindset and systems shifts that will free you to lead like a CEO. You’ll discover how to close the trust gap, why SOPs are the secret to scaling, and how to empower your team to think like owners, not orde...

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Clients dropping off halfway through your program?

It’s not always your clients. Hidden cracks in your delivery could be quietly eroding retention and revenue.

In this episode, Samantha sits down with Filip Sardi and they dive into the avoidable mistakes coaches make that silently kill retention, results, and revenue. They work through the crucial moments after a client says yes and the part no one talks about but where everything ei...

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You didn’t start your business to be the most overworked employee on the team.

In this episode, Leon and Samantha cut through the noise and dissect what keeps business owners trapped in operator mode. Think long hours, empty days, and a hamster-wheel effect with zero ROI. 

They unpack the mindset, the mechanics, and the proven roadmap to shift into true CEO mode where you’re working on your business, leveraging your team, automa...

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You don’t need a new funnel, you need a positioning strategy that makes you impossible to ignore.

In today’s episode, Sean Douglas shares his insights on how to build undeniable authority in an oversaturated market. From creating unique categories to developing strategic content that speaks directly to the pain points of your ideal audience, Sean reveals what it takes to truly stand out. 

Forget about competing for attention. It...

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Ever feel suffocated by the very business you dreamed of building? This isn’t a sign that it needs to be burned down. There might just be something else going on.

In this episode, Samantha and Leon crack open the very real, and very messy, middle phase of business growth.  When your calendar’s full, your energy’s tanking, and your dreams are still bigger than your bandwidth.

This conversation offers a tactical and mindset-rich r...

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Messaging that converts doesn’t follow the rules. It rewrites them.

In this episode, Samantha Riley chats with Kathryn Thompson as she unpacks the myths around "good messaging" and lays out what it really takes to connect, convert, and communicate like a human being. 

We go deep on why cookie-cutter content is killing your brand, how to escape bro marketing for good, and the surprisingly strategic power of showing your messy mid...

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Your story isn’t about you, and that’s exactly why it works.

In this episode, we’re diving into the storytelling shift that transforms sales conversations from awkward stumbles to soul-aligned yeses. Samantha and Kris Jones unpack the difference between a pretty website and one that actually works, and why your story doesn’t need a breakdown-and-breakthrough arc to matter. 

You’ll learn how to stop trying to be the hero of your ...

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Think you need a big team to build a 7-figure business?

In this episode, Samantha and Leon break down how to scale smarter with fewer people, fewer headaches, and a lot more freedom.


They dive into how you can build a highly profitable business without managing a bloated team that takes up all your time. If you’ve been thinking you need to scale up your headcount to scale up your revenue, think again.


They also discuss what sc...

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You’re not stuck. You’re in your own way.

Most business owners don’t fail because they lack talent. They fail because they never learned how to stop being the bottleneck. If you’re stuck juggling roles, struggling to delegate, or secretly terrified of letting go, this conversation is your turning point.


This isn’t a time issue. It’s a leadership evolution issue.


In this episode, Samantha Riley sits down with business strategis...

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May 21, 2025 33 mins

There’s a lot of noise telling you to just make your brand look good.

You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more t...

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