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May 12, 2025 35 mins

What’s the difference between chasing attention and building real authority? 

Today, I’m joined by Marc Mawhinney, and we’re unpacking what it actually takes to build a platform that grows your business without burning you out. 

If you’ve ever felt like you’re throwing spaghetti at the wall with your content, this episode will feel like a deep breath of fresh, strategic air.


We’ll get into why your email list matters more than any social media following, the mental shift you need to stop fearing unsubscribes, and why daily emails can actually increase your sales. 


Marc shares how his ecosystem, built on a podcast, a Facebook group, and daily emails, feeds itself in a way that keeps his audience growing and his offers converting.

 

For full show notes and links, please visit: https://samanthariley.global/podcast/631


Samantha Riley xx


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