Did you know most rebrands actually weaken your authority because they’re fixing the part of your business that wasn’t broken in the first place? Let’s pull back the curtain on what actually builds a powerful brand, and why most entrepreneurs are chasing the wrong kind of visibility.
In this episode, brand strategist Beatrice Gutknecht dismantles some of the most common branding myths coaches and consultants are still holding onto, starting with the idea that your logo matters more than your positioning.
We dig into what truly builds brand equity, how to create an unforgettable experience for your audience, and the exact things to focus on if you want your brand to stand out, without sounding like every other AI-written post.
Your brand isn’t your colors, fonts, or fancy logo. It’s how people experience you, through every touchpoint, every team member, every decision.
If you’re ready to build a brand that actually means something, and moves people to choose you, you’ll want to hit play now.
For full show notes and links, please visit: https://samanthariley.global/podcast/650/
Samantha Riley xx
I’d love to connect with you - please reach out and say hi:
Instagram - https://www.instagram.com/thesamriley/
LinkedIn: https://www.linkedin.com/in/samriley/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com