Most coaches think generosity builds trust. But what if all your free content is actually training your audience not to buy from you?
In this episode, Samantha talks to Lucas Lee-Tyson about why giving away your best stuff is backfiring, and how a simple, low-ticket paid masterclass can flip the power dynamic, build real trust, and reignite sales in a market that’s gotten skeptical, burnt out, and flooded with AI-generated advice.
They explore how AI is disrupting authority, how buyer psychology has evolved, and why a small paywall doesn’t just increase conversions, it builds commitment. If your funnel feels flat, your audience seems distracted, or you’re tired of giving value without return, this conversation is your turning point.
Samantha and Lucas also dive into the shift from DIY learning to done-for-you services, and how AI is quietly disrupting how clients evaluate expertise.
This conversation is a behind-the-scenes look at what actually works right now to turn browsers into buyers. If you're ready to elevate your authority, create content that gets consumed and converts while building a business model that scales sustainably, you’ll want to hit play on this one.
For full show notes and links, please visit: https://samanthariley.global/podcast/648/
Samantha Riley xx
I’d love to connect with you - please reach out and say hi:
Instagram - https://www.instagram.com/thesamriley/
LinkedIn: https://www.linkedin.com/in/samriley/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com