Why does your business exist? Not just what it offers, but the deeper reason behind why it was created.
In this episode of the Business is Good podcast, Chris Young explains the role of a Charter as the starting point for any organization that wants to operate with Kingdom purpose. A Charter is more than a mission statement. It is a clear expression of purpose, values, and service that brings alignment across the entire organization.
Chris shares how a well-defined Charter shapes decision-making, guides hiring, and informs planning at every level. He also explains the difference between simply managing people and tasks, and leading toward purpose and outcomes. With real-world stories and a Biblical foundation, this conversation helps leaders understand how to move from good intentions to a clearly defined identity that shapes everything they do.
You’ll also hear how Chris has applied these ideas in his own life and family, asking the question: “What is God’s purpose for this?” Whether in business or at home, that question changes everything.
If your organization is missing clarity or struggling to stay focused, this episode will help you take a meaningful first step.
Listen now and learn how a Charter can serve as a practical tool to help your organization become a Good Place. Explore more at goodplaceinstitute.com
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