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Welcome to another episode of the Business Leaders of America Podcast. In this episode, I’m excited to be joined by Jimi Gibson, Vice President of Brand Communication at Thrive Agency, TEDx speaker, Forbes Agency Council member, and the creator of The Magic Script™.
Jimi’s journey is far from typical. He began his career as a professional magician, performing for sold-out crowds, and eventually realized that the same skills that captivate an audience on stage could be applied to the world of business and marketing. For over 25 years, Jimi has been helping businesses cut through the clutter with messaging that connects, converts, and drives real results. At Thrive Agency, he works with clients across the globe, crafting strategies that combine psychology, storytelling, and performance—helping the agency earn a spot on the Inc. 5000 list of fastest-growing companies in America for seven consecutive years.
In this conversation, we explore Jimi’s unique approach to messaging, the inspiration behind The Magic Script™, and how businesses can leverage clarity and connection to stand out in today’s noisy digital landscape. We also touch on how Thrive tailors messaging strategies across different cultures and regions, and how Jimi’s experience on stage and in marketing informs his advice for leaders looking to elevate their communication skills.
Whether you’re a business owner, marketer, or entrepreneur, this episode is packed with insights on cutting through the noise and creating messaging that truly drives action.
Notable Awards and Recognitions
• Vice President of Brand Communication at Thrive Agency
• Former professional magician, performing for sold-out audiences and mastering attention and engagement techniques
• Played a key role in helping Thrive Agency secure a spot on the Inc. 5000 list for seven consecutive years
• Developed marketing and messaging strategies for clients across multiple countries, including the U.S., Canada, and U.K.
• Over 25 years of experience in marketing, helping businesses clarify messaging and drive growth
• TEDx speaker sharing insights on communication, influence, and leadership
• Creator of The Magic Script™, a brain-based framework that transforms brand messaging into action
• Forbes Agency Council member, contributing thought leadership to the marketing industry
How to connect with Jimi Gibson
• https://www.linkedin.com/in/jimi-gibson/
• https://thriveagency.com/
• https://www.linkedin.com/company/thrive-agency/
• https://x.com/ThriveAgency
• https://www.instagram.com/thriveinternetmarketingagency/
Show Notes
[1:27] Jimi shares how he got his start as a professional magician performing for sold-out crowds, and when he realized those skills could translate into the world of business and marketing.
[6:20] Speaking about his 25+ year career in marketing, what led him to join Thrive Agency, and what drew him to their unique approach and mission.
[10:33] The role strong messaging and brand communication play in driving Thrive’s sustained growth, both for their clients and internally, helping the agency earn a spot on the Inc. 5000 list for seven consecutive years.
[19:32] The inspiration behind creating The Magic Script™, his brain-based framework for messaging, and how it differs from traditional brand messaging. approaches.
[27:13] How Thrive tailors messaging strategies to resonate across cultural lines and geographic regions while serving clients worldwide.
[31:27] The Thrive is incorporating AI into its processes when working with clients and the impact it’s having on marketing strategies.
[33:00] Jimi shares how listeners can connect with him directly and discover more about the work he’s leading at Thrive Agency.
[34:27] Advice for leaders on how to elevate their communication skills, with insights shaped by both strategic leadership experience and time on the TEDx stage.
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