You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.
And if you’re still refreshing your screen thinking… “Where are the leads?”
Before we blame the algorithm… Before we burn it all down and start over… Let’s get real about what’s actually going on.
Because here’s what no one’s talking about:
Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.
Free leads can turn into paying clients.
But only when the freebie, the offer, and the message are fully aligned.
This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.
I’m breaking down:
- The 3 quiet killers of conversion
- What most freebies get wrong
- And the small, strategic shifts that change everything
Let’s fix the freebie. Let’s get it working. Let’s finally make it convert.
What to listen for:
- Why “just provide value” is an outdated strategy
- How vagueness is killing conversions (and how to fix it)
- The real purpose of a landing page – and why most are doing too much
- What your CTA should look like (and where to put it)
- The 3 mistakes so many make with their lead magnets
- Why clear beats catchy every time
- The one thing all high-converting free offers have in common
- Simple headline shifts that can triple your opt-in rate
- Real-life examples of tweaks that led to 3x and 4x conversions
- The exact structure of a high-converting landing page (plus a free template!)
Your freebie isn’t broken, it likely just needs a few tweaks to fix it. You don’t need a bigger audience or more traffic to see real results. You need the right words in the right places.
Don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!
Important Links:
- Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
- Connect with Rachel on Instagram: @rachelrmcmichael
- Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
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