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September 2, 2025 8 mins

In a world obsessed with speed and AI generated content, we're talking about why slowing down and serving well is your best strategy to stand out online

This episode is packed with wisdom, metaphors (you’ll love the farmer’s market one!), and a sneak peek into what’s coming soon to Business with Impact!

What to Listen For:

  • The #1 way to zig while others zag in today’s fast-paced online space
  • The farmer’s market analogy that explains exactly why your service sets you apart
  • Why over-reliance on AI could be hurting your long-term brand (even if it saves time now)
  • How connection and live interaction are your biggest secret weapons
  • Why service is your competitive advantage
  • Two ways you can connect directly with Rachel this month (spoiler: free coaching!)
  • How “support that actually replies” builds trust that scales

As more businesses hide behind bots and blanket automations, the way to stand out online is by being the one who shows up, serves well, and actually listens. 

My challenge for you this week? Zig when others zag. Show up for your people in a way that no one else is, and watch what happens.

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