In this inspiring episode of But First, She Failed, host Paola Soares sits down with Yuri Cordero, Vice President and Executive Producer of Univision’s iconic news show Primer Impacto. A trailblazer in Spanish-language media, Yuri shares her remarkable 30-year journey, how she broke barriers in a competitive industry, rose to the top, and built a legacy rooted in faith, resilience, and purpose-driven leadership.
Yuri is also the author of the best-selling book La Virtud del Proceso (The Virtue of the Process) and co-author of Winning Strategies for Success with the legendary Brian Tracy. As the founder of HighGrace, she empowers women and emerging leaders to walk confidently in their power and authority.
In this episode, Yuri opens up about:
Her keys to career success as a Latina leader in media
How to lead with impact and intention, regardless of your title
Why the “process” is essential to personal growth and professional breakthrough
Her journey of faith-based leadership
The importance of mentorship, legacy, and public service
Yuri also shares insights on her work with nonprofits like NAMI Miami and Todo Autismo, and how being a mother, chaplain, and speaker shapes the way she shows up in the world.
Whether you're an aspiring leader, an established executive, or a woman navigating your purpose, this conversation will fuel your spirit and equip you to lead with confidence, break glass ceilings, and redefine success on your terms
Connect with Yuri:
IG: @yuri_cordero
Let’s Connect:
Instagram: @butfirstshefailed
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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