Are your small business finances keeping you up at night? In this episode of But First, She Failed, Paola sits down with Danielle Hendon, Fractional CFO and founder of Four Corners CFO, to break down how entrepreneurs can gain financial clarity, prevent burnout, and finally start paying themselves with confidence.
Danielle explains the key differences between an accountant and a fractional CFO, and why having a CFO on your team can completely transform your business.
You’ll learn how fractional CFOs bring big business strategies to small businesses, why understanding your numbers empowers better decision-making, and the crucial steps every entrepreneur should take to prioritize profit. Whether you’re a creative business owner, a founder in growth mode, or an entrepreneur tired of financial stress, this episode will give you actionable tools to make smart money moves and build a sustainable business you love.
What You’ll Learn in This Episode:
The difference between an accountant and a fractional CFO
Why financial clarity prevents burnout and fuels growth
How to pay yourself and prioritize profit
Big business strategies that work for small business owners
Why work-life balance and smart money habits go hand-in-hand
Connect with Danielle:
Get the free Guide mentioned here: https://4cornerscfo.com/butfirstshefailed/
👯♀️ Join the FREE BFSF Accountability Club Call (Sept)
If you're ready to get out of your own head and into community, come connect with other like-minded women pursuing clarity and purpose. We'll share what we’re working on, where we’re stuck, and encourage one another. It’s completely FREE!
✅ Fill out the Accountability Club interest form here:
👉 Accountability Club link
📲 Instagram: @butfirstshefailed
🌐 Website: Paolasoares.com
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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