REPLAY: A Conversation with Neal Harmon, CEO of Angel Studios

This episode originally aired July 29th, 2020.

A few months ago, I heard about this show called The Chosen. It depicts the life of Jesus and the disciples in a unique way, taking a look at Jesus’ life, and how the disciples became disciples. When I first heard about it, I was skeptical, but I gave it a try. After the second episode, I was hooked! Not only have I watched the entire season once, I’ve actually watched it though three times now. When I fell in love with the show, I started to do more research on it. Not only is it a unique show in and of itself, it’s also the first series that is the #1 crowd-funded media project in history. It even has its own app! As I began to dive deeper, I learned more about the company producing the show,  Angel Studios, formerly VidAngel. The show is directed by Dallas Jenkins, the son of Jerry Jenkins, who wrote the Left Behind series. I wanted to know more about VidAngel and why this platform wanted to produce a show about Jesus in such a unique way. My guest this week is Neal Harmon. Neal is the CEO and cofounder of Angel Studios formerly VidAngel, a streaming service that allows parents to skip objectionable content in entertainment using groundbreaking technology. VidAngel has been highly profiled for The Chosen, and its other incredible family-based content like Dry Bar Comedy. VidAngel recently made headlines by offer all of its streaming content for free during the Covid-19 pandemic, provided that people agree to social distancing of course. My conversation with Neal was incredible and refreshing He was very transparent about the story of VidAngel as it experiences growing pains and lessons many young companies experience. You’re going to love this conversation with Neal, so let’s dive in!

4:30 - The Neal 101

• Neal grew up in Idaho working on dairy farms and even tried to start his own cattle business at one point, but as he got older and learned more about the world, he started working with web businesses. After experiencing a spectacular failure right out of college, he started a company called OraBrush, a tongue cleaner that got rid of bad breath.
• OraBrush went from zero sales to global distribution in just a few years, thanks to YouTube marketing. Later a company reached out to Neal and his brother, cofounders of OraBrush, to help them market Poo~Pourri!
• The Poo~Pourri ad campaign was so successful that it turned Neal and his brother into an ad agency. Shortly after that, they started VidAngel, which is something Neal and his three brothers wanted to create for their own families.
• Neal’s favorite movie is Cinderella Man. The movie portrays people having character, even in their darkest moments, but the movie has a coach who has a foul mouth. Neal wanted his young kids to be able to see the story, but didn’t want them hearing or repeating those words in their home.
• VidAngel allows you to take popular movies and TV shows, and skip over content you don’t find appropriate for your own home. It’s like a pre-programmed remote.
• Neal and his brothers had a bigger vision for VidAngel, too. They wanted to have a bigger impact on media and on the world. They knew that if they found the people who valued protecting their families by using technology to skip over specific content, that they would also have a group of people they could also distribute content in a manner that would be a better fit than what Hollywood provides.

10:53 - A Broken Feedback Loop

• The creators in Hollywood love to see who wins the awards each year, but it seems they are esse