AI Trade Talk: Smarter Ads, Faster Bookings, and Data That Deliver with Katie Donovan

AI Trade Talk is the newest series on Can’t Stop the Growth, created for home service business owners who want to lead at the edge of innovation. Hosted by Brad Scruggs, founder of ZyraTalk, this series highlights the tools, trends, and transformations that are reshaping how HVAC, plumbing, and electrical companies grow.

The series kicks off with industry powerhouse Katie Donovan, CEO of Camp Digital. and host of the Around the CAMPfire series. In this episode, Katie breaks down how AI and data-driven digital marketing are changing the game—from smarter ad strategies and real-time call board tracking to AI phone answering that saves lost revenue.

Subscribe to Can’t Stop the Growth to follow this powerful series built for future-focused leaders in the trades. Growth is changing, and this is where to stay ahead of it.

Additional Resources:

Connect with Katie Donovan on LinkedIn
Learn More About CAMP Digital

Connect with Brad on LinkedIn

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Key Takeaways:

• Why trades businesses need to stop chasing impressions and start tracking call board data
• How dynamic, real-time offers are boosting conversion rates
• Where AI is making the biggest impact—on the phone, on the site, and on the bottom line
• What every owner should know about tapping into Bing, Reddit, and evolving search trends
• The shift from customer acquisition to customer retention—and why it matters more than ever