Companies Will Align with You Based on your Why
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace.
So having a good why and a good story is a good compliment to your how, but you gotta have the how. The how allows you to have premium pricing, okay? And that's where we need to be the authority. In winter, this will sound counterintuitive, but during winter, your customers will pay more for your product or service if they believe you're an expert.
And it's not because they have more money, it's because there's higher risk now and they wanna trust the person or company that they believe can get them there one time, right? And is willing to either get behind it, is fully committed and they believe will solve the problem or get the project done. They only have one chance with their money, so they'd rather pay a little bit more to guarantee the result as opposed to taking the chance.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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