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September 2, 2009 56 mins

At many times IT leaders may go with a *generic* IT solution rather than a branded focused custom IT solution, built to specific business requirements with corporate strategy in mind. While we pay lip service to Business-IT alignment and innovation mantras, are we truly contributing to making alignment and innovation a reality when we settle for the easier path of least resistance and the status quo?

Guest 1: Charles A. Bremer, Vice President, Information Technology, Ameren Corporation

Guest Bio: https://www.ciotalknetwork.com/contributor/charles-bremer/

Guest 2: William Bryan, Chief Information Officer, State of Missouri

Guest Bio: https://www.ciotalknetwork.com/contributor/william-bryan/

Guest 3: Doug Ross, Vice President, Chief Technology Officer, Western & Southern Financial Group

Gues Bio: https://www.ciotalknetwork.com/contributor/doug-ross/

More on this Episode: https://www.ciotalknetwork.com/generic-vs-branded-it/

More on Digital Transformation: https://www.ciotalknetwork.com/topics/digital-transformation/

More on Innovation: https://www.ciotalknetwork.com/topics/innovation/

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