All Episodes

November 23, 2020 17 min

Organizations collect a multitude of customer feedback—CSAT surveys, social reviews, insurance claims, voice-to-text conversions of customer orders, customer emails, to name a few. Understanding and acting on all this textual data at scale can be complicated and costly. How should an organization build its Voice of the Customer playbook that offers practical strategies to use customer data to build loyalty, introduce products consumers want, and market to the right audience?

Guest: Duane Lyons
Title: Practice Lead, Wavicle Data Solutions

For more details and related content:
https://ciotalknetwork.com/how-to-build-a-voice-of-the-customer-playbook/

Share
Mark as Played

Chat About CIO Talk Network Podcast

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.