Exploiting ECM to Maximize ROI

Organizations are adopting ECM (Enterprise Content Management) systems to handle the deluge of different types of content coming from many different sources. How successful are they at getting a handle on all that content, and when successful, have they figured out ways of leveraging it all as an asset to increase ROI instead of just passively storing it?

Guest 1: Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

Guest Bio: https://www.ciotalknetwork.com/contributor/melissa-webster/

Guest 2: Carl Kessler, Vice President, Worldwide Development, IBM

Guest Bio: https://www.ciotalknetwork.com/contributor/carl-kessler/

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