Coming in hot with this powerful conversation with Hope Zvara, sought-after speaking and business coach and the CEO of Mother Trucker Yoga®. Always fun talking with a fellow yoga lover!
We go deep on:
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Hope's journey into yoga which gave her a second chance as she entered addiction recovery
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How a chance encounter at a business event inspired her to shift her focus from owning a yoga studio to focusing on a niche market - truckers - with her unique brand of Mother Trucker Yoga
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Why believing "if you build it, they will come" is a mistake and what to do instead
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How to not get detoured and lost in cul-de-sacs by following crowds and instead trusting yourself
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Why you must know the problem you solve and speak from this place
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How to go from confused and unsure to all over the place as a speaker who is clear, direct, and aligned with your mission and audience
< CONNECT WITH HOPE ZVARA >
https://www.linkedin.com/in/hope-zvara-77572935/
https://www.instagram.com/hopezvara
Hope's Website
https://www.mothertruckeryoga.com/
< LET'S RISE >
Jenny's Website
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