April 17, 2025 • 30 mins
Today, you’ll learn more about Blythe (Brumleve) Milligan’s newly launched logistics platform, Cargo Rex, and how it can serve as a comprehensive information hub for the industry!
Blythe shares insights into the platform's development, privacy-centric features allowing users to navigate logistics resources without being tracked, categorizing information into various sectors like associations and technologies, and Cargo Rex's commitment to authentic user testimonials and plans for future AI-enabled features!
About Blythe (Brumleve) Milligan
Blythe (Brumleve) Milligan got her start in freight marketing as an executive assistant working for a large 3PL in North Florida where she would eventually be tasked with handling the company’s digital media strategy. This is where she earned her chops as a marketer forced to do it all with a limited budget around the time when the inbound marketing concept was born. It was this job and a side-hustle sports blog that earned her eventual roles with a B2B marketing agency, on-air radio talent, and TV talent.
In 2018, she launched Digital Dispatch helping freight companies to put their website on autopilot. In addition to being a creative founder in freight, she hosts the Everything is Logistics podcast, founded the search engine for logistics in CargoRex, is cofounder of Jax Podcasters United, and board member of the Transportation Marketing and Sales Association. Check out the Everything is Logistics podcast for more insight and follow her on Youtube, Linkedin and Tiktok.
Connect with Blythe
- CargoRex Website: https://cargorex.io/
- CargoRex LinkedIn: https://www.linkedin.com/company/cargo-rex/
- Podcast: https://everythingislogistics.com/
- Digital Dispatch Website: https://digitaldispatch.io/
- Digital Dispatch LinkedIn: https://www.linkedin.com/company/digital-dispatch
- Blythe’s LinkedIn: https://www.linkedin.com/in/blythebrum/
- Instagram: https://www.instagram.com/blythebrum/?hl=en
- YouTube: https://www.youtube.com/@EverythingisLogistics/featured
- TikTok: https://www.tiktok.com/@everythingislogistics
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Came back with a bank window down yelling now money anything hey oh Got the foot on the gas pedal to the metal when I'm getting to the back hey Got the foot on the gas pedal to the metal when the lane moving fast hey Let them all cross if they hate then let them made them make a bigger balls.
Speaker 2 (00:25):
Hey what is up ladies and gentlemen? We are back. We are live. It is the Freight Coach podcast, the top podcast in transportation coming to you guys every single weekday, 8:30am Pacific, 10:30 Central to break down some industry headlines. But most importantly, you guys provide some actual insight into what you can do with all of this information. If this is your first time tuning in, welcome. This is the real side of freight, ladies and gentlemen. And I say that before every single show. And what I mean by that is I only speak with transportation professionals because at the end of the day, you guys, I want to talk to the right individuals who have done what you're looking to do or who are currently doing what you're trying to achieve.
(00:59):
So you can take that information, apply it, utilize it and see a meaningful difference in your business and your life. Happy Thursday everybody. I got a very special guest for you guys here today. I'm going to bring her up shortly. Just a little quick reminder though, your boy does have a newsletter that drops every single Wednesday and I don't auto sign anybody up for it. So if you want to get in on this newsletter that we're growing out, guys, it's all industry specific stuff. I need you to go to the website thefraycoach.com it will auto prompt you to register for it. I don't want to annoy you with a newsletter by auto signing you up because I personally despise it when newsletters get dropped into my inbox. I'm like, what the hell is this?
(01:39):
But with that being said, you guys, speaking of what the hell is this, I got my good friend Blythe back on the show today because she's got a new venture going on out there. Blythe, what is up? Happy Thursday.
Speaker 1 (01:50):
Thank you for having me. I always enjoy your show and I was just listening to your episode with Annalise and I just, I love being able to hear those in trenches stories like what you provide. So I'm just happy to be here. Thank you for having me.
Speaker 2 (02:02):
No, absolutely. And any like, I saw that when you had started your new venture here, I'm like actually as soon as I reached out to you because I'm like, it's been A long time since I've seen Blythe. I'm kind of pissed because when I was in Jacksonville last year, I didn't see Jacksonville's finest, AKA you, when I was in town.
Speaker 1 (02:19):
Well, I happened to. I. I got married that week, so I was literally like on my honeymoon while this was going on, 30 minutes away. And I thought, you know, I might be able to push it and just be like, hey, can we just, you know, swing by and maybe, you know, stop by the bar around the start, the sawgrass area where the conference was being held. But that was kind of a no go.
Speaker 2 (02:38):
So I was like, all right, it happens. And anytime I see Jacksonville in the news, I have to reach out to you guys. This new head coach who just botched the Duvall chant, and it was. It's hilarious. I love it.
Speaker 1 (02:51):
You know, the off season is really where we peak, so. So we tried to just enjoy this time while hope is still alive, because once September, October hits, it could go downhill very fast.
Speaker 2 (03:04):
Yeah. Reality sinks in and, you know, another top five draft pick starts to align and how that one's going to be the savior for you and everything.
Speaker 1 (03:11):
We're still here. We're still here.
Speaker 2 (03:16):
You're the only true Jaguars fan I know, hands down. But without a doubt, you are. You bleed the blue Teal. Actually. Sorry, no, please correct me.
Speaker 1 (03:30):
No. There's actually a group. One of the first fan clubs that was first created for. For the Jaguars was called Bleeding Teal. So not. Not to say I was. I was involved in that. Yes.
Speaker 2 (03:41):
Yes, you were. You were probably the founding manager. You're the reason why that became a thing, aren't you?
Speaker 1 (03:45):
I'm one of many. One of dozens of us.
Speaker 2 (03:50):
Oh, that's funny. So how's everything going, Blythe? You got some. You got a new thing going on here. What is this?
Speaker 1 (03:57):
Yes. So back in February, actually, at the manifest conference, I finally was able to launch a business that I've been thinking about for years. Basically an information resource hub called Cargo. Rex, what's it is? Cargorex.IO but being in my position. So I have created content, I've created websites, and I've been in logistics for the better part of the last 15 years. And I've been thinking there was years on LinkedIn where there was this image that was shared of like, all of these different logistics tech companies that were coming about. And I thought, why is this an image of just logos? Why isn't this a website? And it just was on the back burner for a while. I was like, I'll get to it. And then finally I was like, okay, I'm actually going to do this.
(04:45):
And so last summer started actually building it out. Building out what's essentially a resource hub of trying to build the Google search of logistics. We started in the summertime, got the site ready to launch for an MVP level around Thanksgiving and then went fully public PR wise around early February. Ever since then it's just been a grind, honestly, managing a couple different companies now podcast and finding out what the day to day looks like now because there's a mindset of when you're going to launch a business and then there's the mindset of okay, now what does the day to day look like? And that's what I'm currently, you know, sort of swimming upstream right now in.
Speaker 2 (05:30):
Yeah, no, but I mean, I think it's a phenomenal tool, right? Because it's like, I mean you go to a lot of conferences in the industry. There's, there's a lot of different companies that are coming out and you know, I, I, I try and have a bunch of different people on the show and you know, whether they're business owners, you know, of trucking companies and freight brokerages and everything else and you know, there is not a shortage of tech at your disposal right now. And then furthermore, it's like, what do you actually need?
(05:59):
But like, how do you research what you need without, you know, because like, you know this knowing the social media game Blythe, like you can't even like click on websites and like social media pages without cookies and then all of a sudden, boom, you're getting just bombarded with information out there, right? So it's like, is this kind of the whole purpose of it is it gives, it's like incognito mode where you can go in there and actually search what's available without going and just, you know, getting a sales pitch.
Speaker 1 (06:26):
I love that you brought that up because it was very intentional with the site that we built it with privacy first in mind. I wanted to because I'm sure you get the same thing. But I get dozens of press releases sometimes a day and it's very challenging to keep up with all of that information and some of it's not really relevant to me at all, but it's tough to sift through a lot of that noise. And I know that if I see an email that comes through, there's probably some kind of tracking software on it.
(06:54):
I mean, I'm guilty of using, you know, HubSpot as well, but I just, I found myself in a position of I don't want to open this email because I don't want them to see that I've opened it because then I'm going to get the follow up email of hey, and just, you know, the continuously following up. And so what happens is that a lot of those emails just get kind of, you know, drowned out in the noise. And so with the, with Cargo Rex, I really wanted to focus on, number one, breaking down the information silos that exist in this industry, but also making it a tool that I would actually use first.
(07:27):
And so that's been the biggest hurdle is like, okay, what are all of the companies that exist from not necessarily like a, you know, a top 100 trucking company or a top 100 brokerage. Like there are plenty of media companies that already cover those things. I wanted these services, the insurance, the consultants, the technology. I wanted to be able to shine a light on those different solutions and do it in a way that it would be useful for me to use as a tool. And if it's useful for me as a tool, how can I build it out from there to help others with their research process as well? Because let's be honest, a lot of companies out there, they don't necessarily have a website, they don't necessarily have a great SEO strategy, they don't have a great social media strategy.
(08:11):
And it's challenging to find all of the different providers out there. So I'm trying to take word of mouth recommendations and put them on steroids, but also just put the information in front of people as much as possible and let them make a decision on who they want to move forward with.
Speaker 2 (08:27):
It's like a digital trade show floor is essentially what you created there, right? Because it's like, I mean I was just out there and I don't do a lot of conferences anymore because like I'm just not at a place in my business to where like I can just shut down for a week. It's really challenging. So I'm very selective about the shows that I attend. Like I got to be able to double dip is the way that like there has to be prospects for my brokerage in the area that I can go and see. And then if I'm going to go and do my show and everything there, like I want to do it, but like I'm at an inflection point in my business where it's like I Have to commit to one or the other for the majority of my time.
(09:04):
And you know, like with my show, like I just made the decision like with my show, like it's a pretty dialed in machine at this point, right? Like pre show production, post show production, during all of that is, it's very dialed. Like we're booked out till like the end of May for guests and I mean we go five days a week, right? So it's like we have a really in depth thing that goes on. And then Christian, who does all my marketing after the show, like, I mean it's a process where he like sends a promo package over, everything's just done and it's like, boom, we're on to the next one. So it's like I was looking at it from a maturity standpoint. I'm like, all right, I've been doing this for five years now.
(09:39):
We have our processes and procedures down, but the brokerage is a lot of growth trajectory that's included in that. And you know this blood because you've started with zero customers as well. Business just doesn't fall from the tree, right. So it's like you gotta really be forging through in a lot of business development. But not everybody has the time or the resources to shut their stuff down for four or five days, go to a conference to even check it out. And then furthermore, how do you even know what you're looking at? You know, I think that there's a, an assumption out there that you know everything about tech and that's why it's like from my show, like I'm always going to focus on the fundamentals, the basics, right. Because like I'm an idiot for the most part.
Speaker 1 (10:21):
Right.
Speaker 2 (10:22):
Like when it comes to a lot of stuff, I don't know and, but most people are afraid to ask those dumb questions because they don't want to feel ignorant. They don't want to then feel like, oh, I'm going to get taken advantage of if I ask that. So I feel like having a digital place like this where people can just go in and I mean, are they. I'm assuming, and again, correct me if I'm wrong, there's going to be like a TMS section, a load board section, insurance section, and people can go through and see what providers are out there.
Speaker 1 (10:47):
Yes. And so it's actually, it's been really a lot more challenging than I thought it would be to categorize, you know, this industry. I thought it would be, you know, pretty simple, but there's so many nuances to each different solution. And there's technology. So we have it broken down into sort of, you know, a few main hierarchy. So we have associations, we have technology, we have services, we have creators, and then we have events. So these are all of the places that we think that people are, you know, looking for that kind of information. If I come into this industry and I don't know anyone, what association should I be joining? If I don't. Maybe my role has shifted and I've gone from intermodal over to trucking. You know, what. What trucking events should I be going to?
(11:31):
And so that's where we're kind of coming at it with that mindset of how can I help people cut to the chase. And so on the site, you're able to make a free profile. I wanted to make it free for everyone. We do have premium options for businesses who want a little bit more customization. But then from just the user standpoint, you're able to make public and private lists. And so then that way you only have access to those different lists. Unless you want to make it public like you're publicly supporting such and such events, such and such associations, you can choose to make that public.
(12:06):
But for a use case, for example for me, is if I'm going to go to a conference, I can create a list, a private list on my user account and I can save the companies that I want to interact with and use that as my sort of just cheat sheet for when I go to a conference. There's also, I use it for guests booking, different, you know, technology providers and things like that. Who do I want to target in the future? And so you're able to have those different lists. And so then that way you can organize your own goals, your own strategies, and then choose to make it public if you want to.
(12:41):
And then there's a lot more, you know, just sort of diving in even deeper than that because you say logistics technology, but there's so many fractions or factions that come from that, you know, particular category. And then, for example, like tms, there's, you know, TMS that a brokerage will custom build and provide it themselves. Sometimes they will provide it, you know, as a standalone service that other shippers and other carriers and brokers can use as well, maybe independent agents can use. But then there's so much more to it than, you know, just here's, you know, 10 TMS providers, but you have to offer the additional filters so then that people can Continuously, you know, be able to research and drill down exactly what they're looking for. And so it's been frankly, a pain in the ass.
(13:27):
Like, I thought it was going to be a lot, you know, easier to categorize this industry, but you just, once you just start diving into it's like, wow, there's, you know, there's so many different intricacies of what people are looking for. And I didn't just want to be, you know, another. I'm trying to build a better Google for logistics. And so that's where a lot I think the learning curve is coming for me right now is that it's not launching a company. You really have to start from the ground up. As you say, you have to continuously find, you know, new ways to innovate and new ways to think about your customers first and foremost and the information that they're going to be looking for.
(14:06):
And I think the more, I guess, frustrating aspect is that I want it to be perfect, but it's not there yet. And I want it to be fully fleshed out. It's not there yet. And I just have to practice, I think, a little bit of patience without, you know, yelling at my dev team a little too much.
Speaker 2 (14:21):
Yeah, I don't. Patience. Tell me how I could acquire some. I would love to find that out. No, I, but no, like, this is, you know, it, it is it. And here's another side of things that are never really talked about is it's very overwhelming when you don't know like, where to start with stuff, right? And then you're like, and especially if you don't have a network, you know, to reach out to. Like now, five years in, like, I'm very fortunate. I have a very wide network. I have a really good idea on who to reach out to for what. But when I, it wasn't always this way, you know, and just starting out and just deciding, you know, like, hey, what CRM do I need here? You know, like, are there any free CRMs? And stuff like that.
(15:05):
And then, you know, what, what fits inside of my price point? And then just kind of taking that and really understanding what is available to you without going to Google and googling what should I do here? You know, and then especially if you're inside of the transportation industry and I mean, you know this just as well as anybody, there's a lot of pay to play shit that goes on out there. So it's like, are they paying the most to be on this or are they the actual best fit for my company?
(15:32):
And you know, and then again, regional meetings, you know, like I, I'm just like, I'm really amped on this product because obviously like I just eat, breathe and sleep transportation at the end of the day and it's like, you know, are there regional meetups that I can go to and spend a day where I could justify going for a day to go in and meet and network with other transportation professionals and everything else? Or you know, maybe I'm on a new role at a larger, more established organization and we want to invest heavily in marketing and sales, you know, what events are out there, you know, you can go to the TMSA and stuff like that.
(16:03):
So it's like having that but most importantly having it be a trusted resource of information that isn't like you got to sign up, you got to pay, you got to do all this just to get it. And you know that it's just kind of like a hands off approach and it's a, you can take your time and actually decide it and without with a fear of just getting bombarded with DMS and emails at that point.
Speaker 1 (16:25):
Yeah, I, I'm glad you brought this up because one of the categories I was really passionate about was exactly what you're talking about are those regional meetings, those regional associations that can be really powerful. And I think for a lot of associations they've been around for so long that some of them haven't quite adapted to, you know, having a website or even having their networking events on a calendar that's able to be shared. I just registered for an event recently that they didn't have the ability to buy the tickets on their site and they were using an image instead of, you know, the text from the image.
(17:03):
And all of those things won't make you indexable in the search engines in, you know, Google and Bing and you know, anybody else who use, I guess you know, the five people that maybe use Yahoo Search. But any of those things, that image is not going to be discoverable in the way that you want it to be. And so associations was something that I had started very early on Cargo Rex and then I just did a post about a week and a half ago, I said what associations do you belong to that you feel impacted by?
(17:35):
And drop their name in the comments because I want to know about them, I want to get them added to Cargo Rex and then I also want to know about your personal experience at those association at working with those Associations and being able to compile that information. So it's not so I think reviews on Facebook, Google can be very much gamified. I wanted to use real testimonials from people and treat these association listing pages. TMSA is a great example. TMSA was actually one of the first ones first associations to sign up for cargo rec. So shout out to Jen over there. But being able to have all of those resources in one place.
(18:15):
So then that way if even I heard recently from a gentleman who has a bunch of European based shippers and clients and transportation representatives and when they come to the U.S. They want to know like what events they should go to, what associations they should be a part of and they right now are just flying blind and they're just going off of word of mouth recommendations. And so were able to compile all of those associations together. I'm working on a piece to compile all of the testimonials that people gave about those associations. So then that way there is that one stop shop hopefully with being with, you know, serving the goal as to help people cut to the chase and be able to find the most value as quickly as possible.
Speaker 2 (18:57):
I love it. What I gotta ask Blythe, what's your content strategy for this? How are we, how are we going to roll this out to get this out there in front of people?
Speaker 1 (19:05):
Well, I think it's a lot slower than I would like. And going back to the patience thing, you know, because I was asking myself like oh, is this something that I could just go to ChatGPT and tell and ask it to, hey, create a list of like 10 associations that I should know about in logistics or tell me a list of all of the associations that exist in logistics and you will get very like mixed results. You know, some of them are global, they're not necessarily regional. And so it's really going to be that, you know that five categories that I talked about earlier. I'm, I'm literally going to go one by one to ask my network and the surrounding network of what are you recommending? What are you seeing? What do you like to see?
(19:47):
And then using that direct feedback and adding it to the site. So then that way we have more emails rolling out that we'll be able to tell you, hey, these are the latest tools that have been added to the TMS category over on CargoRex. Check them out. We also have, we're working on different algorithms that will place higher in our search rankings because we're building A search algorithm inside of the site as well. So then that way the listings that are verified. It's one thing to add a company to the site, but it's another thing to have somebody within the company actively managing it. So we've rolled out verified profiles. So then that way anybody who is managing directly that profile is able to update it regularly.
(20:27):
We also ping any of the company owners every four to six months to tell them to update their profiles. So then that way they show up higher in the search rankings. So we want verified profiles, we want completed profiles and we want them updated regularly. And that way we prioritize them higher in our search, in our shirts rankings and then we're still listing everybody else and we just list those in ABC order. But we want the ones that are putting in the most effort of, you know, giving you the most information all in one place. Those are the ones that we're choosing to prioritize because we think that, you know, the most updated and the most fulfilled profiles are going to be the best user experience on the site.
(21:06):
So it's really just pulling in, you know, my experience with building sites and making content and working in logistics over the last, you know, 15 or so years and just compiling it all into to one project. This is feel like it's the culmination of my career with this particular company.
Speaker 2 (21:22):
No, this is fantastic. So, and then is this going to be something where it's gonna like, I don't know, like it could turn into, I don't want to call it a job board but like is there going to be like, hey, transportation, job roles, you know, by driver, warehouse. Like do you see it eventually building out into that or is that like a feature already where it's like if a company's on there and they're hiring, they can just, you know, there'll be like a verified hiring check mark and stuff like that.
Speaker 1 (21:44):
Not necessarily for hiring, more built around the research tools. And so also there's a, what I haven't really talked about a lot yet is the content side of things too. We have so many creators like yourself that is making fantastic content out there. And that's what I want to push. I want to be able to push the creators that like you that are talking to different business owners in this space every single day because you do business with people that you like that also have a good product.
(22:10):
And so I thought it was really important to really prioritize the creator side of things, getting their content discoverable and then putting it on the recommendations of if you're looking for a TMS provider or you're looking for an insurance provider, what are the episodes that have already covered these questions pretty in depth and maybe have something that you haven't really thought about that process yet. A lot of my interviews, a lot of my discussions over on everything is logistics. Like they're great when it's subject matter experts from within the company, but the listens and the downloads go through the roof when it's a customer talking about that product. When it's SPI is a great example. The freight agent interviews, interviewing, you know, folks like your business partner, those episodes do so well because it doesn't feel like selling.
(23:00):
People just don't want to necessarily be sold to. They want to do the research on their own end, listen to that content first and then come and decide and do business with you. So while Jobs is not going to be, I mean if it's something that the people want then it's something I would consider adding in the future. But right now it's really about compiling the industries current providers, creating additional filters for pricing and features and you know, different things like that for each one of these tools and then building it out from there. So then that way it's the best use case as possible.
(23:34):
And then you know, once we have I think the data in a pretty good place, we are going to start adding in different AI enabled search features so that way we can get you to the answer that much quicker. So that's essentially what our roadmap looks like. Like we could slap an AI bot on it right now. I just don't feel like that's in the best interest of the site right now. I really want to hone in on our data and make sure that we have the most comprehensive database of all of the logistics providers and solution providers and then we'll worry about adding different AI components on top of that because that world is just shifting so fast anyways. And so even yeah, it's really, it's tough to keep up.
(24:16):
But that's what the goal of Cargo Rex is to be, to help you keep up and help you to stay updated and then know what's going on in the industry and what you need to be thinking about possibly for your own business.
Speaker 2 (24:29):
I like the creator angle that you're taking with this, obviously as a creator, but like, you know, if you are interviewing a company right and then you can find an actual podcast of that company and they can tune in and listen to that and because you're Right. You know, like, if you want to find out a little bit more and maybe you don't want to go to their website or, you know, you want to learn more about what any of those companies that are out there are doing. If there's a podcast that's already been created out there and they can tune in and listen to that, I mean, I think that's a fantastic feature out there because I feel like that's where a lot of people's buying decisions are made is.
(25:03):
Is through content from, like a trusted creator, you know, who's out there, or a trusted podcast who's interviewing people that knows, like, hey, they're going to ask the right questions here. They're going to go in there and they're going to ask a lot of stuff that I might want to right away. And, you know, it's like, I don't think enough creators out there have any idea how much of an impact one podcast episode can make or one post can make out there and what it can do for their business and everything else. And then even all of those companies that are out there, I. It still baffles me that there are businesses out there who do not see the value in content. They do not see the value, like, it's not as bad anymore, but like, for.
(25:46):
And not like, even six to eight months ago, there was still push. I don't know if we want to go on a podcast and stuff like that. And I'm like, it's 30 minutes of free airtime, you know, like, it baffles me. But again, I'm not here to tell anybody how to run their business, but.
Speaker 1 (26:01):
Geez, yeah, I mean, and that's where I, you know, being a creator for. For as long as I've been it, I have seen the ebbs and flows and I've seen, you know, sort of the rise of, like, you know, networks and, you know, oh, come join our network, and, you know, we can bring your show under our umbrella. And I've toyed around with those ideas in the past, but the warning signs are typically, you know, you're going to lose control of your content, you're going to lose control of your editorial, you're going to lose control of the advertisers and sponsorships that you can get on your show. And then that company typically owns all of the data. We don't do that at Cargo Rex. Like, we're just importing your RSS feed. And an RSS feed is essentially a data feed.
(26:41):
So any plays, any downloads, any. Listens that still goes right to your show. You don't lose your control, your independent status. We are just surfacing that content to a relevant audience. And I wanted to build this for, you know, somebody like myself. What would I join? And that's what I built it for. Other creators in the industry.
Speaker 2 (27:00):
No, I love it. And that's what needs to be out there, right? Like, I mean, I. Anybody who has reached out to me about, like, how do they start a podcast or how they, like, I literally just have, like, I'm pretty sure I have a Google document now that I just send everybody of. Like, this is all the stuff that we have. This is all the places that we're registered on. This is how you do it, right?
Speaker 1 (27:17):
Love it.
Speaker 2 (27:17):
Because, you know, to me though, it's like, I. I'm more concerned about, like, adding value and impact to the industry than I am of do I have, you know, like, man, like, at the end of the day, people are going to pay attention to you because of the information you put out there, not because of anything else. Right. Like, I still try and do that. Not as much as I did, but, like, I will shoot a lot of my content on my fucking iPhone still, just to show people, like, you do not need a setup. Like, I have now to do anything. Right? Like, you can. And I've done that at times. I have literally done my podcast off of my iPhone just to fucking prove a point.
Speaker 1 (27:55):
Love it.
Speaker 2 (27:55):
Like, you do not need any of this shit to start. Like, it's.
Speaker 1 (28:00):
Fear of equipment is a very big thing for. For a lot of creators. The overwhelming majority of podcasts never make it past 10 episodes. And so being able, and I think in the age of AI, being able to prove that, hey, I can grab my phone and I can, you know, talk for 10 minutes about a particular topic and upload it directly to a social media platform. That. That is, I think, going to help you stand out more than some of the things that could be easily copied and generated by AI. So I think you're right on the money that, you know, that type of content approach is.
(28:31):
You know, we talk a lot about authenticity, and that is exactly what you should be doing, is that proves your authenticity, your level of trust in your audience, and that you're able to share those quick takeaways really efficiently.
Speaker 2 (28:44):
Yeah, 100%, Blythe. We keep these shows at 30 minutes because everybody's got day jobs who listens to this. And I know you got one as well. How does anybody reach out to you to out more about what you got going on now. Blythe.
Speaker 1 (28:56):
Sure. So they could check out the Cargo Rex website. It's Cargo Rex C A R G O R E X for, you know, little dinosaur IO or you can check out the podcast over at everything is logistics.com perfect.
Speaker 2 (29:06):
Blythe. I love it. Hit Blythe up you guys. She's building something great. It's great having you on as always you guys. If you guys get value in what you heard today, which you better have subscribe to the show. You guys, if you're feeling really ambitious after this one, which you should be, rank the show on itunes and Spotify because that's how your network's going to see value because chances are if you saw value they will as well. I appreciate you guys. I love you guys and we'll be talking to you soon. We we don't have any cool outro Blythe. We just end this.
Came back with a bank window down yelling now money anything hey oh Got the foot on the gas pedal to the metal when I'm getting to the back hey Got the foot on the gas pedal to the metal when the lane moving fast hey Let them all cross if they hate then let them made them make a bigger balls.
Speaker 2 (00:25):
Hey what is up ladies and gentlemen? We are back. We are live. It is the Freight Coach podcast, the top podcast in transportation coming to you guys every single weekday, 8:30am Pacific, 10:30 Central to break down some industry headlines. But most importantly, you guys provide some actual insight into what you can do with all of this information. If this is your first time tuning in, welcome. This is the real side of freight, ladies and gentlemen. And I say that before every single show. And what I mean by that is I only speak with transportation professionals because at the end of the day, you guys, I want to talk to the right individuals who have done what you're looking to do or who are currently doing what you're trying to achieve.
(00:59):
So you can take that information, apply it, utilize it and see a meaningful difference in your business and your life. Happy Thursday everybody. I got a very special guest for you guys here today. I'm going to bring her up shortly. Just a little quick reminder though, your boy does have a newsletter that drops every single Wednesday and I don't auto sign anybody up for it. So if you want to get in on this newsletter that we're growing out, guys, it's all industry specific stuff. I need you to go to the website thefraycoach.com it will auto prompt you to register for it. I don't want to annoy you with a newsletter by auto signing you up because I personally despise it when newsletters get dropped into my inbox. I'm like, what the hell is this?
(01:39):
But with that being said, you guys, speaking of what the hell is this, I got my good friend Blythe back on the show today because she's got a new venture going on out there. Blythe, what is up? Happy Thursday.
Speaker 1 (01:50):
Thank you for having me. I always enjoy your show and I was just listening to your episode with Annalise and I just, I love being able to hear those in trenches stories like what you provide. So I'm just happy to be here. Thank you for having me.
Speaker 2 (02:02):
No, absolutely. And any like, I saw that when you had started your new venture here, I'm like actually as soon as I reached out to you because I'm like, it's been A long time since I've seen Blythe. I'm kind of pissed because when I was in Jacksonville last year, I didn't see Jacksonville's finest, AKA you, when I was in town.
Speaker 1 (02:19):
Well, I happened to. I. I got married that week, so I was literally like on my honeymoon while this was going on, 30 minutes away. And I thought, you know, I might be able to push it and just be like, hey, can we just, you know, swing by and maybe, you know, stop by the bar around the start, the sawgrass area where the conference was being held. But that was kind of a no go.
Speaker 2 (02:38):
So I was like, all right, it happens. And anytime I see Jacksonville in the news, I have to reach out to you guys. This new head coach who just botched the Duvall chant, and it was. It's hilarious. I love it.
Speaker 1 (02:51):
You know, the off season is really where we peak, so. So we tried to just enjoy this time while hope is still alive, because once September, October hits, it could go downhill very fast.
Speaker 2 (03:04):
Yeah. Reality sinks in and, you know, another top five draft pick starts to align and how that one's going to be the savior for you and everything.
Speaker 1 (03:11):
We're still here. We're still here.
Speaker 2 (03:16):
You're the only true Jaguars fan I know, hands down. But without a doubt, you are. You bleed the blue Teal. Actually. Sorry, no, please correct me.
Speaker 1 (03:30):
No. There's actually a group. One of the first fan clubs that was first created for. For the Jaguars was called Bleeding Teal. So not. Not to say I was. I was involved in that. Yes.
Speaker 2 (03:41):
Yes, you were. You were probably the founding manager. You're the reason why that became a thing, aren't you?
Speaker 1 (03:45):
I'm one of many. One of dozens of us.
Speaker 2 (03:50):
Oh, that's funny. So how's everything going, Blythe? You got some. You got a new thing going on here. What is this?
Speaker 1 (03:57):
Yes. So back in February, actually, at the manifest conference, I finally was able to launch a business that I've been thinking about for years. Basically an information resource hub called Cargo. Rex, what's it is? Cargorex.IO but being in my position. So I have created content, I've created websites, and I've been in logistics for the better part of the last 15 years. And I've been thinking there was years on LinkedIn where there was this image that was shared of like, all of these different logistics tech companies that were coming about. And I thought, why is this an image of just logos? Why isn't this a website? And it just was on the back burner for a while. I was like, I'll get to it. And then finally I was like, okay, I'm actually going to do this.
(04:45):
And so last summer started actually building it out. Building out what's essentially a resource hub of trying to build the Google search of logistics. We started in the summertime, got the site ready to launch for an MVP level around Thanksgiving and then went fully public PR wise around early February. Ever since then it's just been a grind, honestly, managing a couple different companies now podcast and finding out what the day to day looks like now because there's a mindset of when you're going to launch a business and then there's the mindset of okay, now what does the day to day look like? And that's what I'm currently, you know, sort of swimming upstream right now in.
Speaker 2 (05:30):
Yeah, no, but I mean, I think it's a phenomenal tool, right? Because it's like, I mean you go to a lot of conferences in the industry. There's, there's a lot of different companies that are coming out and you know, I, I, I try and have a bunch of different people on the show and you know, whether they're business owners, you know, of trucking companies and freight brokerages and everything else and you know, there is not a shortage of tech at your disposal right now. And then furthermore, it's like, what do you actually need?
(05:59):
But like, how do you research what you need without, you know, because like, you know this knowing the social media game Blythe, like you can't even like click on websites and like social media pages without cookies and then all of a sudden, boom, you're getting just bombarded with information out there, right? So it's like, is this kind of the whole purpose of it is it gives, it's like incognito mode where you can go in there and actually search what's available without going and just, you know, getting a sales pitch.
Speaker 1 (06:26):
I love that you brought that up because it was very intentional with the site that we built it with privacy first in mind. I wanted to because I'm sure you get the same thing. But I get dozens of press releases sometimes a day and it's very challenging to keep up with all of that information and some of it's not really relevant to me at all, but it's tough to sift through a lot of that noise. And I know that if I see an email that comes through, there's probably some kind of tracking software on it.
(06:54):
I mean, I'm guilty of using, you know, HubSpot as well, but I just, I found myself in a position of I don't want to open this email because I don't want them to see that I've opened it because then I'm going to get the follow up email of hey, and just, you know, the continuously following up. And so what happens is that a lot of those emails just get kind of, you know, drowned out in the noise. And so with the, with Cargo Rex, I really wanted to focus on, number one, breaking down the information silos that exist in this industry, but also making it a tool that I would actually use first.
(07:27):
And so that's been the biggest hurdle is like, okay, what are all of the companies that exist from not necessarily like a, you know, a top 100 trucking company or a top 100 brokerage. Like there are plenty of media companies that already cover those things. I wanted these services, the insurance, the consultants, the technology. I wanted to be able to shine a light on those different solutions and do it in a way that it would be useful for me to use as a tool. And if it's useful for me as a tool, how can I build it out from there to help others with their research process as well? Because let's be honest, a lot of companies out there, they don't necessarily have a website, they don't necessarily have a great SEO strategy, they don't have a great social media strategy.
(08:11):
And it's challenging to find all of the different providers out there. So I'm trying to take word of mouth recommendations and put them on steroids, but also just put the information in front of people as much as possible and let them make a decision on who they want to move forward with.
Speaker 2 (08:27):
It's like a digital trade show floor is essentially what you created there, right? Because it's like, I mean I was just out there and I don't do a lot of conferences anymore because like I'm just not at a place in my business to where like I can just shut down for a week. It's really challenging. So I'm very selective about the shows that I attend. Like I got to be able to double dip is the way that like there has to be prospects for my brokerage in the area that I can go and see. And then if I'm going to go and do my show and everything there, like I want to do it, but like I'm at an inflection point in my business where it's like I Have to commit to one or the other for the majority of my time.
(09:04):
And you know, like with my show, like I just made the decision like with my show, like it's a pretty dialed in machine at this point, right? Like pre show production, post show production, during all of that is, it's very dialed. Like we're booked out till like the end of May for guests and I mean we go five days a week, right? So it's like we have a really in depth thing that goes on. And then Christian, who does all my marketing after the show, like, I mean it's a process where he like sends a promo package over, everything's just done and it's like, boom, we're on to the next one. So it's like I was looking at it from a maturity standpoint. I'm like, all right, I've been doing this for five years now.
(09:39):
We have our processes and procedures down, but the brokerage is a lot of growth trajectory that's included in that. And you know this blood because you've started with zero customers as well. Business just doesn't fall from the tree, right. So it's like you gotta really be forging through in a lot of business development. But not everybody has the time or the resources to shut their stuff down for four or five days, go to a conference to even check it out. And then furthermore, how do you even know what you're looking at? You know, I think that there's a, an assumption out there that you know everything about tech and that's why it's like from my show, like I'm always going to focus on the fundamentals, the basics, right. Because like I'm an idiot for the most part.
Speaker 1 (10:21):
Right.
Speaker 2 (10:22):
Like when it comes to a lot of stuff, I don't know and, but most people are afraid to ask those dumb questions because they don't want to feel ignorant. They don't want to then feel like, oh, I'm going to get taken advantage of if I ask that. So I feel like having a digital place like this where people can just go in and I mean, are they. I'm assuming, and again, correct me if I'm wrong, there's going to be like a TMS section, a load board section, insurance section, and people can go through and see what providers are out there.
Speaker 1 (10:47):
Yes. And so it's actually, it's been really a lot more challenging than I thought it would be to categorize, you know, this industry. I thought it would be, you know, pretty simple, but there's so many nuances to each different solution. And there's technology. So we have it broken down into sort of, you know, a few main hierarchy. So we have associations, we have technology, we have services, we have creators, and then we have events. So these are all of the places that we think that people are, you know, looking for that kind of information. If I come into this industry and I don't know anyone, what association should I be joining? If I don't. Maybe my role has shifted and I've gone from intermodal over to trucking. You know, what. What trucking events should I be going to?
(11:31):
And so that's where we're kind of coming at it with that mindset of how can I help people cut to the chase. And so on the site, you're able to make a free profile. I wanted to make it free for everyone. We do have premium options for businesses who want a little bit more customization. But then from just the user standpoint, you're able to make public and private lists. And so then that way you only have access to those different lists. Unless you want to make it public like you're publicly supporting such and such events, such and such associations, you can choose to make that public.
(12:06):
But for a use case, for example for me, is if I'm going to go to a conference, I can create a list, a private list on my user account and I can save the companies that I want to interact with and use that as my sort of just cheat sheet for when I go to a conference. There's also, I use it for guests booking, different, you know, technology providers and things like that. Who do I want to target in the future? And so you're able to have those different lists. And so then that way you can organize your own goals, your own strategies, and then choose to make it public if you want to.
(12:41):
And then there's a lot more, you know, just sort of diving in even deeper than that because you say logistics technology, but there's so many fractions or factions that come from that, you know, particular category. And then, for example, like tms, there's, you know, TMS that a brokerage will custom build and provide it themselves. Sometimes they will provide it, you know, as a standalone service that other shippers and other carriers and brokers can use as well, maybe independent agents can use. But then there's so much more to it than, you know, just here's, you know, 10 TMS providers, but you have to offer the additional filters so then that people can Continuously, you know, be able to research and drill down exactly what they're looking for. And so it's been frankly, a pain in the ass.
(13:27):
Like, I thought it was going to be a lot, you know, easier to categorize this industry, but you just, once you just start diving into it's like, wow, there's, you know, there's so many different intricacies of what people are looking for. And I didn't just want to be, you know, another. I'm trying to build a better Google for logistics. And so that's where a lot I think the learning curve is coming for me right now is that it's not launching a company. You really have to start from the ground up. As you say, you have to continuously find, you know, new ways to innovate and new ways to think about your customers first and foremost and the information that they're going to be looking for.
(14:06):
And I think the more, I guess, frustrating aspect is that I want it to be perfect, but it's not there yet. And I want it to be fully fleshed out. It's not there yet. And I just have to practice, I think, a little bit of patience without, you know, yelling at my dev team a little too much.
Speaker 2 (14:21):
Yeah, I don't. Patience. Tell me how I could acquire some. I would love to find that out. No, I, but no, like, this is, you know, it, it is it. And here's another side of things that are never really talked about is it's very overwhelming when you don't know like, where to start with stuff, right? And then you're like, and especially if you don't have a network, you know, to reach out to. Like now, five years in, like, I'm very fortunate. I have a very wide network. I have a really good idea on who to reach out to for what. But when I, it wasn't always this way, you know, and just starting out and just deciding, you know, like, hey, what CRM do I need here? You know, like, are there any free CRMs? And stuff like that.
(15:05):
And then, you know, what, what fits inside of my price point? And then just kind of taking that and really understanding what is available to you without going to Google and googling what should I do here? You know, and then especially if you're inside of the transportation industry and I mean, you know this just as well as anybody, there's a lot of pay to play shit that goes on out there. So it's like, are they paying the most to be on this or are they the actual best fit for my company?
(15:32):
And you know, and then again, regional meetings, you know, like I, I'm just like, I'm really amped on this product because obviously like I just eat, breathe and sleep transportation at the end of the day and it's like, you know, are there regional meetups that I can go to and spend a day where I could justify going for a day to go in and meet and network with other transportation professionals and everything else? Or you know, maybe I'm on a new role at a larger, more established organization and we want to invest heavily in marketing and sales, you know, what events are out there, you know, you can go to the TMSA and stuff like that.
(16:03):
So it's like having that but most importantly having it be a trusted resource of information that isn't like you got to sign up, you got to pay, you got to do all this just to get it. And you know that it's just kind of like a hands off approach and it's a, you can take your time and actually decide it and without with a fear of just getting bombarded with DMS and emails at that point.
Speaker 1 (16:25):
Yeah, I, I'm glad you brought this up because one of the categories I was really passionate about was exactly what you're talking about are those regional meetings, those regional associations that can be really powerful. And I think for a lot of associations they've been around for so long that some of them haven't quite adapted to, you know, having a website or even having their networking events on a calendar that's able to be shared. I just registered for an event recently that they didn't have the ability to buy the tickets on their site and they were using an image instead of, you know, the text from the image.
(17:03):
And all of those things won't make you indexable in the search engines in, you know, Google and Bing and you know, anybody else who use, I guess you know, the five people that maybe use Yahoo Search. But any of those things, that image is not going to be discoverable in the way that you want it to be. And so associations was something that I had started very early on Cargo Rex and then I just did a post about a week and a half ago, I said what associations do you belong to that you feel impacted by?
(17:35):
And drop their name in the comments because I want to know about them, I want to get them added to Cargo Rex and then I also want to know about your personal experience at those association at working with those Associations and being able to compile that information. So it's not so I think reviews on Facebook, Google can be very much gamified. I wanted to use real testimonials from people and treat these association listing pages. TMSA is a great example. TMSA was actually one of the first ones first associations to sign up for cargo rec. So shout out to Jen over there. But being able to have all of those resources in one place.
(18:15):
So then that way if even I heard recently from a gentleman who has a bunch of European based shippers and clients and transportation representatives and when they come to the U.S. They want to know like what events they should go to, what associations they should be a part of and they right now are just flying blind and they're just going off of word of mouth recommendations. And so were able to compile all of those associations together. I'm working on a piece to compile all of the testimonials that people gave about those associations. So then that way there is that one stop shop hopefully with being with, you know, serving the goal as to help people cut to the chase and be able to find the most value as quickly as possible.
Speaker 2 (18:57):
I love it. What I gotta ask Blythe, what's your content strategy for this? How are we, how are we going to roll this out to get this out there in front of people?
Speaker 1 (19:05):
Well, I think it's a lot slower than I would like. And going back to the patience thing, you know, because I was asking myself like oh, is this something that I could just go to ChatGPT and tell and ask it to, hey, create a list of like 10 associations that I should know about in logistics or tell me a list of all of the associations that exist in logistics and you will get very like mixed results. You know, some of them are global, they're not necessarily regional. And so it's really going to be that, you know that five categories that I talked about earlier. I'm, I'm literally going to go one by one to ask my network and the surrounding network of what are you recommending? What are you seeing? What do you like to see?
(19:47):
And then using that direct feedback and adding it to the site. So then that way we have more emails rolling out that we'll be able to tell you, hey, these are the latest tools that have been added to the TMS category over on CargoRex. Check them out. We also have, we're working on different algorithms that will place higher in our search rankings because we're building A search algorithm inside of the site as well. So then that way the listings that are verified. It's one thing to add a company to the site, but it's another thing to have somebody within the company actively managing it. So we've rolled out verified profiles. So then that way anybody who is managing directly that profile is able to update it regularly.
(20:27):
We also ping any of the company owners every four to six months to tell them to update their profiles. So then that way they show up higher in the search rankings. So we want verified profiles, we want completed profiles and we want them updated regularly. And that way we prioritize them higher in our search, in our shirts rankings and then we're still listing everybody else and we just list those in ABC order. But we want the ones that are putting in the most effort of, you know, giving you the most information all in one place. Those are the ones that we're choosing to prioritize because we think that, you know, the most updated and the most fulfilled profiles are going to be the best user experience on the site.
(21:06):
So it's really just pulling in, you know, my experience with building sites and making content and working in logistics over the last, you know, 15 or so years and just compiling it all into to one project. This is feel like it's the culmination of my career with this particular company.
Speaker 2 (21:22):
No, this is fantastic. So, and then is this going to be something where it's gonna like, I don't know, like it could turn into, I don't want to call it a job board but like is there going to be like, hey, transportation, job roles, you know, by driver, warehouse. Like do you see it eventually building out into that or is that like a feature already where it's like if a company's on there and they're hiring, they can just, you know, there'll be like a verified hiring check mark and stuff like that.
Speaker 1 (21:44):
Not necessarily for hiring, more built around the research tools. And so also there's a, what I haven't really talked about a lot yet is the content side of things too. We have so many creators like yourself that is making fantastic content out there. And that's what I want to push. I want to be able to push the creators that like you that are talking to different business owners in this space every single day because you do business with people that you like that also have a good product.
(22:10):
And so I thought it was really important to really prioritize the creator side of things, getting their content discoverable and then putting it on the recommendations of if you're looking for a TMS provider or you're looking for an insurance provider, what are the episodes that have already covered these questions pretty in depth and maybe have something that you haven't really thought about that process yet. A lot of my interviews, a lot of my discussions over on everything is logistics. Like they're great when it's subject matter experts from within the company, but the listens and the downloads go through the roof when it's a customer talking about that product. When it's SPI is a great example. The freight agent interviews, interviewing, you know, folks like your business partner, those episodes do so well because it doesn't feel like selling.
(23:00):
People just don't want to necessarily be sold to. They want to do the research on their own end, listen to that content first and then come and decide and do business with you. So while Jobs is not going to be, I mean if it's something that the people want then it's something I would consider adding in the future. But right now it's really about compiling the industries current providers, creating additional filters for pricing and features and you know, different things like that for each one of these tools and then building it out from there. So then that way it's the best use case as possible.
(23:34):
And then you know, once we have I think the data in a pretty good place, we are going to start adding in different AI enabled search features so that way we can get you to the answer that much quicker. So that's essentially what our roadmap looks like. Like we could slap an AI bot on it right now. I just don't feel like that's in the best interest of the site right now. I really want to hone in on our data and make sure that we have the most comprehensive database of all of the logistics providers and solution providers and then we'll worry about adding different AI components on top of that because that world is just shifting so fast anyways. And so even yeah, it's really, it's tough to keep up.
(24:16):
But that's what the goal of Cargo Rex is to be, to help you keep up and help you to stay updated and then know what's going on in the industry and what you need to be thinking about possibly for your own business.
Speaker 2 (24:29):
I like the creator angle that you're taking with this, obviously as a creator, but like, you know, if you are interviewing a company right and then you can find an actual podcast of that company and they can tune in and listen to that and because you're Right. You know, like, if you want to find out a little bit more and maybe you don't want to go to their website or, you know, you want to learn more about what any of those companies that are out there are doing. If there's a podcast that's already been created out there and they can tune in and listen to that, I mean, I think that's a fantastic feature out there because I feel like that's where a lot of people's buying decisions are made is.
(25:03):
Is through content from, like a trusted creator, you know, who's out there, or a trusted podcast who's interviewing people that knows, like, hey, they're going to ask the right questions here. They're going to go in there and they're going to ask a lot of stuff that I might want to right away. And, you know, it's like, I don't think enough creators out there have any idea how much of an impact one podcast episode can make or one post can make out there and what it can do for their business and everything else. And then even all of those companies that are out there, I. It still baffles me that there are businesses out there who do not see the value in content. They do not see the value, like, it's not as bad anymore, but like, for.
(25:46):
And not like, even six to eight months ago, there was still push. I don't know if we want to go on a podcast and stuff like that. And I'm like, it's 30 minutes of free airtime, you know, like, it baffles me. But again, I'm not here to tell anybody how to run their business, but.
Speaker 1 (26:01):
Geez, yeah, I mean, and that's where I, you know, being a creator for. For as long as I've been it, I have seen the ebbs and flows and I've seen, you know, sort of the rise of, like, you know, networks and, you know, oh, come join our network, and, you know, we can bring your show under our umbrella. And I've toyed around with those ideas in the past, but the warning signs are typically, you know, you're going to lose control of your content, you're going to lose control of your editorial, you're going to lose control of the advertisers and sponsorships that you can get on your show. And then that company typically owns all of the data. We don't do that at Cargo Rex. Like, we're just importing your RSS feed. And an RSS feed is essentially a data feed.
(26:41):
So any plays, any downloads, any. Listens that still goes right to your show. You don't lose your control, your independent status. We are just surfacing that content to a relevant audience. And I wanted to build this for, you know, somebody like myself. What would I join? And that's what I built it for. Other creators in the industry.
Speaker 2 (27:00):
No, I love it. And that's what needs to be out there, right? Like, I mean, I. Anybody who has reached out to me about, like, how do they start a podcast or how they, like, I literally just have, like, I'm pretty sure I have a Google document now that I just send everybody of. Like, this is all the stuff that we have. This is all the places that we're registered on. This is how you do it, right?
Speaker 1 (27:17):
Love it.
Speaker 2 (27:17):
Because, you know, to me though, it's like, I. I'm more concerned about, like, adding value and impact to the industry than I am of do I have, you know, like, man, like, at the end of the day, people are going to pay attention to you because of the information you put out there, not because of anything else. Right. Like, I still try and do that. Not as much as I did, but, like, I will shoot a lot of my content on my fucking iPhone still, just to show people, like, you do not need a setup. Like, I have now to do anything. Right? Like, you can. And I've done that at times. I have literally done my podcast off of my iPhone just to fucking prove a point.
Speaker 1 (27:55):
Love it.
Speaker 2 (27:55):
Like, you do not need any of this shit to start. Like, it's.
Speaker 1 (28:00):
Fear of equipment is a very big thing for. For a lot of creators. The overwhelming majority of podcasts never make it past 10 episodes. And so being able, and I think in the age of AI, being able to prove that, hey, I can grab my phone and I can, you know, talk for 10 minutes about a particular topic and upload it directly to a social media platform. That. That is, I think, going to help you stand out more than some of the things that could be easily copied and generated by AI. So I think you're right on the money that, you know, that type of content approach is.
(28:31):
You know, we talk a lot about authenticity, and that is exactly what you should be doing, is that proves your authenticity, your level of trust in your audience, and that you're able to share those quick takeaways really efficiently.
Speaker 2 (28:44):
Yeah, 100%, Blythe. We keep these shows at 30 minutes because everybody's got day jobs who listens to this. And I know you got one as well. How does anybody reach out to you to out more about what you got going on now. Blythe.
Speaker 1 (28:56):
Sure. So they could check out the Cargo Rex website. It's Cargo Rex C A R G O R E X for, you know, little dinosaur IO or you can check out the podcast over at everything is logistics.com perfect.
Speaker 2 (29:06):
Blythe. I love it. Hit Blythe up you guys. She's building something great. It's great having you on as always you guys. If you guys get value in what you heard today, which you better have subscribe to the show. You guys, if you're feeling really ambitious after this one, which you should be, rank the show on itunes and Spotify because that's how your network's going to see value because chances are if you saw value they will as well. I appreciate you guys. I love you guys and we'll be talking to you soon. We we don't have any cool outro Blythe. We just end this.
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