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July 12, 2025 35 mins

It's Primal Potential's 11 year anniversary! 

Eleven years. One mission. Thousands of transformations. And a dozen lessons that changed everything.

In today’s special anniversary episode, I’m reflecting on 11 years of Primal Potential by sharing 12 of the most powerful, real-life lessons I’ve learned in business, coaching, personal growth, parenting, and beyond.

(Yes, 12 lessons in 11 years because let’s be honest, I’ve learned more in some years than others 😂)

But FIRST: something big is coming.

I usually make a special offer on Primal's anniversary, but not this year...

Because what’s coming is different. Really different.

✅ It’s never been done.
✅ It’s for the people who struggle to follow through.
✅ It’s built for the chaos — not the perfect conditions.
✅ It’s not a new version of something old — it’s a new category.
✅ It’s limited to just 20 people.

And it starts right after Labor Day.

🚨 If you’ve ever said:

  • “I always start strong, but I never stick with it.”

  • “I don’t want to buy another thing I won’t finish.”

  • “I just don’t trust myself to follow through...”
    ...this is for YOU.

🎯 The only way to be first in line is to join the waitlist now - click here. 

This will fill fast. Don’t wait.


In This Episode:

  • Why most plans fall apart the moment life gets messy

  • The middle school basketball analogy that explains real-life sabotage

  • Why “hope” isn’t your best strategy — and what is

  • 12 lessons from 11 years of imperfect, powerful progress

  • The difference between grace and accountability

  • How fear disguises itself as logic

  • Why curiosity will take you further than criticism


🔗 Be first in line for what’s coming - click here. 

This isn’t more of the same.
It’s what you didn’t know you needed — until now.

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