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August 2, 2025 19 mins

Why Your Plan Keeps Failing & What to Do Instead

💥 Applications for “Defense” open Monday, exclusively to the waitlist.
We start the week of September 8th.
Only 20 spots.
This is not a public launch.

🎯 Join the waitlist here
(It’s the only way to be notified when applications open.)


Episode Summary:
You’ve got goals. Big ones. You’ve probably got a plan, too. Maybe even a brand-new one you’re excited about. But here’s the question no one’s asking:

Are you so focused on where the boat is going…that you’ve forgotten to fix the holes in the boat?

In this episode, Elizabeth breaks down why your best-laid plans keep breaking down, and why almost every plan, strategy, and program out there makes the same critical mistake: it’s all offense, no defense.

From real estate investments to upcoming vacations, she shares powerful, real-life examples that show you how a defensive strategy can change the game and why skipping it is costing you years of your life and progress.

If you’re tired of doing and undoing the same work, if you feel like you’ve been pursuing the same goal for years with nothing to show for it...this is the episode that explains why.

And it’s the introduction to something brand new.


In this episode, we cover:

  • The real estate story that sparked this whole conversation

  • Why we get excited about “the plan” and still fall apart

  • What a true defensive strategy looks like — in your actual life

  • Why most programs can’t teach this (but this one will)

  • The small-group opportunity opening for 20 women only


💥 Applications for “Defense” open Monday, exclusively to the waitlist.
We start the week of September 8th.
Only 20 spots.
This is not a public launch.

🎯 Join the waitlist here
(It’s the only way to be notified when applications open.)

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