Fix Your Saggy Middle: How to create content that keeps readers hooked & interested EP 252

We're talking about a topic today that miiiiiight seem a little… Um. Unsexy? Boring? But stay with me, friend, because I promise you… We're talking about the unsung superhero of the content marketing world! It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog: HOW EDITING IS REALLY A SEXY BEAST. Okay, maybe not a sexy BEAST. But it's a vital part of keeping your readers from losing interest and ignoring you. Pssst - This is not Mrs. Fussypants talkin' grammar or typos. We're talking about that moment where we write a thing… And it gets messy. Saggy. Wander-y. Then we don't know how to get back to our original point. **That's when we lose readers. Do that over & over again and your readers stop trusting you. Stop reading you. Stop engaging with you. That's why you need to meet today's smarty pants, Gillian Hill. Gill's the go-to copywriter & editor for professional writers. She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing. Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces. Here's what she demystifies for us: (no red pen in sight) 1. How editing keeps your audience HOOKED. It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along. 2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point. 3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it. 4. AI for the assist: spar with your favorite robot to help polish your drafts. Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list? Doesn't matter! This episode will improve & ease-ify your content creation. Links: Grab Gill’s free Hub-and-Spoke Editing Guide (no opt-in required!) https://pages.gillhillwritingservices.com/hubandspoke Follow Gill on Instagram for hilarious editing fails and English gone wrong https://www.instagram.com/gillhilledits/ Join Gill’s newsletter for deep dives into copywriting and editing for word nerds. www.gillhillwritingservices.com www.linkedin.com/in/gillhillwritingservices Learn more about your ad choices. Visit megaphone.fm/adchoices