When you're an expert in your field who's done a LOT o' things to get where you are now…
It's surprisingly hard to articulate what you do so other people 'get' it.
That good ol' curse of the expert holds us back from being able to
-Introduce ourselves at networking events (or even the freakin' grocery store)...
-Write the "promise statements" for our programs
-Sell our offers with clarity & ease
-Make it easy for people to refer others to us…
This is exactly what Kate VandenBos struggled with for yearsssss.
Kate says she's a classic 'think-aholic' who was too much in her head about how to communicate her services.
When I met Kate, an intuitive consultant with over 15 years of experience in fields like academia, naturopathic medicine and fitness, she was feeling
-Restricted in her writing
-Perfectionistic about getting her pitch down "just right"
-Defensive about explaining what she does
When I mentioned to her' I help experts translate their brilliance into a message their audience 'gets' in a voice that's hers alone'…
She leaned in and wanted to know HOW.
In today's episode of Content Creation Made Easy, Kate explains HOW she was able to
*Find & embrace her designed-just-for-her brand voice…
*Allow her true self to shine through in her content…
*Authentically convey her expertise and call in the exact-right clients
*Revolutionize her business and her self-confidence!
It's quite a hurdle to try to describe a service with "intangible results".
Kate's now able to do that.
She generously tells the tale of how we navigated her complex brand voice & messaging…
Which led to her feeling confident & inspired, with a refined, personalized brand voice.
Listen in for actionable tips you can use to evolve your brand voice & clarify your message without losing your authenticity.
You can find out where you are on YOUR Growth Cycle here - Kate does these by hand and will help you find yours for free:
katevandenbos.com/findout
And get into Kate's world here:
www.katevandenbos.com/
https://www.instagram.com/kate_vanden_bos/
**Have an insight to share about the episode?
Email hello@jenliddy.com and we'd love to hear it.
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