Using Your Values to Attract Ideal Clients EP 245

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it." You've probably already tweaked things in your own marketing approaches to fit you better. But after I recently I heard my friend Caryn Gillen speak about weaving values into your business… you KNOW my brain went to, "Hey! What about our marketing specifically?" So here we are. Caryn, a seasoned life & business coach helping coaches create freedom in their business without draining the life out of it. Her long & rich background in family and commercial businesses gives her a leg up on knowing how to navigate entrepreneurship. But most importantly for THIS convo, Caryn unleashes her knack for guiding people to live their values authentically… And that’s exactly what this episode is all about. In this episode of Content Creation Made Easy we talk about: 1. What even ARE your values? I've gotta admit I struggle to name mine. They feel too obvious. Maybe a little bullshitty. Caryn explains why identifying your core values feels daunting and how to move past the deer-in-headlights syndrome. She gives insightful and practical tips to help you pinpoint what truly drives and fulfills you. 2. How can they work in your marketing? Learning how to align your marketing approaches with your values can significantly enhance business. And give you more energy and time back. Caryn' actionable advice shows you how to incorporate your values into your content, so it's magnetic to those who resonate with what you stand for. 3. How can they connect you AND set you apart? Caryn's value of ‘spaciousness,’ lets her showcase how being true to her values can set her apart from other coaches and attracts her ideal clients. How can YOU use and adapt all of this to create content that doesn't just check a box… But resonates deeply with your audience? Listen & let's translate your personal values into powerful, authentic content. B'cuz…look. This podcast is all about marketing with integrity and ease! 🌟 Go get some Caryn goodness into your life in one of these places: https://www.linkedin.com/in/caryngillen/ https://www.instagram.com/caryngillen/ www.caryngillen.com And download her goodie here: https://caryngillen.lpages.co/5ways/ **We'd love to hear your take-aways! Please leave a review and let us know what gems mattered the most to you today. Thank you.🧡🧡 Learn more about your ad choices. Visit megaphone.fm/adchoices