Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...
In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!
If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!
DISCOVER:
Why Too Many Constraints Can Dilute Your Brand
How To Ask The Right Branding Questions As An Artist
What Artists Can Learn from Mark Rebillet About Branding
What The Key Differences Are Between Marketing And Branding
How To Use Active And Passive Listening With Your Fans
When Branding Becomes A Waste Of Time And How To Time It
How To Deploy A Stupid Simple Branding Strategy
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
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Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.