Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
Episodes
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this 300th episode of the Creative Shop Talk Podcast, I'm sharing a personal reflection on what it takes to keep showing up in business over the long haul. Rather than revisiting past highlights, I'm sharing honestly about consistency, passion, and the ongoing work of building something that las...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Why would a shop that has been open for over a decade, has loyal customers, strong brands, and steady traffic have stalled growth or even a decline in business?
In this second installment of the Retail Mystery series, I share the fictional case of a home decor shop owner who feels stuc...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this first Mystery March episode, I'm sharing a fictional case study about a thriving yarn shop that begins to see a quiet decline in sales after the owner steps back into her CEO role. On the surface, everything looks fine: is it the economy? What is going on?
Instead of blaming th...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm sharing a practical look at the power of a monthly business debrief. Sparked by a coaching client who resisted the process at first, this conversation walks through what a debrief actually is, why it matters, and how it can be done in as little as 15 minutes per month. We all h...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm talking with Level Up Mastermind & Inner Circle member Amy Cseh about how live social selling utterly transformed her retail business at her shop, Schoolhouse Salvage in Chagrin Falls, Ohio. Amy shares how live selling began as a way to use slow in-store hours more effectively and gradually...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm addressing a question that comes up often at the beginning of the year for many retailers, after the hustle and bustle of Q4 ends and we naturally start reflecting on what we want next. I'm talking directly to shop owners who are quietly wondering if it's time to ma...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
There is a retail trend I'm seeing that is growing across independent retail shops worldwide and I'm sharing all about it in this episode. Let's talk about analog wellness. So what exactly is it? I'm diving into just that in this episode: what it is; how customers are craving slower, more human expe...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Many shop owners lead with good intentions, but being nice instead of kind can quietly create resentment, burnout, and instability in a retail business.
In this episode, I'm exploring a distinction that quietly shapes many retail businesses: the difference between being nice and being ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Ever find yourself wondering "Where do I start when I'm juggling multiple priorities in my retail business?"
You're not alone. I'm addressing this question that's been asked many times since Episode 290 dropped at the beginning of the year. In this episode, I'll lay out the most import...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Have you ever dismissed something quickly by thinking, "That's not for me"?
I did. Twice on Christmas morning, if we are being honest. And both times, I was wrong.
In this episode of the Creative Shop Talk Podcast, I share two very real moments where I resisted things that...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
You know that shop down the street that always seems to be doing well? The one that looks calm, confident, and steady while everyone else feels frantic? In this Season 6 kickoff episode of Creative Shop Talk, I'm pulling back the curtain on what's actually happening behind the scenes and sharing my...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Season Five wraps with a heartfelt, honest conversation you don't want to miss. In this final episode of the year, I'm pulling back the curtain and sharing the real-life alignment shifts, boundaries, and mindset resets that shaped my 2025 - and how you can step confidently and intentionally into 20...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Ready for a truth bomb? Your business can only grow if you do.
In this episode of the Creative Shop Talk Podcast, I'm diving deep into what it really takes to step into the CEO identity your retail business needs in 2026 and beyond. From letting go of the "do-it-all shopkeeper" mindset...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Is your business steering your life instead of the other way around?
In this episode, I'm reminding creative shop owners that thriving retail doesn't happen by accident – it's designed with purpose. As we wrap up the year and move forward into 2026, I'm sharing my "captain...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Let's face it – most shop owners can sell naturally, but teaching your team to do the same without feeling "salesy" can often be tricky.
In this episode of the Creative Shop Talk Podcast, I'm sharing five easy, actionable prompts you can teach your staff to boost confidence, build gen...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Are you feeling burnout creep in? Are you just plain tired of making all of the decisions? You're not alone.
In this episode, I'm getting honest about burnout, decision fatigue, and what really causes that drained, frazzled feeling. (Hint: it's not just working too much!) Through my own...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Sometimes simple things make the biggest impact - and in this episode, I'm proving it with a story about my "famous" frozen turkey stuffing. Confused yet? Don't be! If you are an independent retailer you are in the right place, I promise!
This episode is for retailers who ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Ever stop mid-holiday hustle in your retail shop and think, "Why am I even doing this? Does this even matter?" This episode dives straight into that question. I'm sharing how meaningful connection - not just transactions - creates the kind of community and joy that keep both you and y...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.
Are you ready for more profits this holiday season? I'm hosting a...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.
In This Episode:
The holidays are coming fast, but w...
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